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Product Distribution and Promotion Quiz
Terms in this set (10)
George is scanning new business listings looking for new customers. George is involved in the __________ step in the personal selling process.
The owner of Billy Joe's Barbecue is looking at his advertising, sales promotion, and publicity programs. He is reviewing the company's __________ mix.
Which a life insurance company advertises the safety and security of its products, it is using a __________ advertising strategy.
A __________ is a product marketed as a bundle of value-adding attributes, including reasonable cost.
The first step int he new product development process is
Consumer products such as furniture and appliances are typically distributed using __________ distribution.
Which of the following best describes the distribution mix?
the combination of distribution channels by which a firm gets its products to end-users
__________ is a promotional tool in which a person communicates one-on-one which potential customers.
Companies use __________ to determine the quantity of a product that must be sold before the seller makes a profit.
Which of the following lines of distribution best describes the diagram?
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