54 terms

AS Spanish (AQA 1b La publicidad)

Vocabulary for AQA AS Level Spanish
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auténtico
authentic, real
borroso
vague, indistinct
efectivo
effective
emocionante
exciting
engañoso
dishonest, misleading
genial
brilliant, clever
imprescindible
essential, indispensable
informativo
informative
llamativo
noticeable
original
original
perjudicial
harmful, damaging
persuasivo
persuasive
rentable
profitable
subliminal
subliminal
de gama alta
top quality
de moda
fashionable
el alcance
the reach
la audiencia
audience
una barrera
line, border
una campaña
campaign
una cartelera publicitaria
a billboard
la creatividad
creativity
una imprenta
printing press
la portada
front page
la publicidad sanitaria
health advertising
una valla
hoarding, billboard
una pancarta
placard, banner
un anuncio (publicitario)
an advert
el cinturón de seguridad
seat belt
el comportamiento
behaviour
un cupón
a coupon
dueño
owner
el éxito
result, outcome, success, hit
el envase
container/packaging
un eslogan
a slogan
un folleto de propaganda
a propaganda leaflet
el lavado del cerebro
brainwashing
un objeto
the target
un reclamo
lure, decoy
aconsejar
to advise
aprovechar
to take advantage of, make the most of
conformarse con
to settle for
denunciar
to criticise/voice
destacar
to stand out
influenciar
to influence
insensibilizar
desensitise
orientar (a)
to aim/direct (at)
patrocinar
to sponsor, back
persuadir
to persuade
protagonizar
to represent
deformar la realidad
to distort the truth
gastar un ojo de la cara/una pasta
to spend an arm and a leg
llamar a nuestros instintos más bajos
to appeal to our baser instincts
te incita a gastar dinero
it encourages you to spend money
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