26 terms

Rhetorical Appeals, Diction, Syntax English 9

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rhetorical appeal
a strategy used to convince / persuade
rhetoric
the art of persuasive speaking/writing
pathos
an appeal that seeks to elicit an emotional response in the audience
ethos
an appeal that seeks to build the speaker's own character and trustworthiness
logos
an appeal that seeks to use information, facts, and reasoning to convince an audience
kairos
an appeal that seeks to create a sense of urgency, and thus, a quick reaction/response from the audience
speaker
the person or voice delivering the message
audience
the group of people being addressed by the speaker
claim
the central idea or argument put forth by the writer
tone
the writer's attitude toward the issue or topic he/she is addressing
diction
the writer's intentional word choice
syntax
the purposeful arrangement/order of words, phrases, and sentences
anaphora
the repetition of a word or phrase at the beginning of successive (back-to-back) clauses or sentences
allusion
a reference to a historical, religious, or literary event or character
connotation
the meanings, associations, or emotions that a word suggests
denotation
The dictionary (literal) definition of a word
register
the level of formality required by a social situation or event
speech
a nonfiction work that is delivered orally to an audience
logos
What persuasive appeal is used here?

Notably, since stabilizing in mid-2009, real household spending in the United States has grown in the range of 1 to 2 percent at annual rates, a relatively modest pace.
ethos
What persuasive appeal is used here?

You see an advertisement for dog food endorsed by celebrity chef Rachael Ray.
rhetorical question
a type of question used to emphasize a point that the author wants readers to accept; usually not answered
parallel structure
the repetition of words or phrases that have similar grammatical structures
inversion
inverted order of words in a sentence (variation of the subject-verb-object order)
sentence length
The number of words in a sentence
evidence
information supporting each reason (Facts, examples, explanations, testimony, statistics)
argument
A statement put forth and supported by evidence; the point or main idea