Create an account
6 Tasks In The Four Step Process
Research and analysis, policy formulation, programming, communication, feedback, assessment
Management By Objective (MBO)
Provides focus and direction for formulating strategy to achieve specific organizational objectives
Eight Elements Of Public Relations Plans
Situation, objectives, audience, strategy, tactics, calendar/timetable, budget and evaluation
5 Possible Objectives For A Communicator
Message exposure, accurate dissemination of the message, acceptance of the message, attitude change and change in overt behavior
Most Widely Practiced Form Of Evaluating Public Relations Programs?
Compilation of print and broadcast mentions
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together