Study sets, textbooks, questions
Upgrade to remove ads
Terms in this set (14)
same product everywhere, invokes same thoughts, same value message translates to every culture
how did china export to europe?
they used the silk road! also used boats, roads, camels
what is choosing paris, rome, milan, and venice as export destinations an example of?
what are some risks of the journey to exporting from china to europe?
robbery, breakage, natural disasters
why did jingdezhen fall?
tech, quality: durability, originality, innovention, attention to detail, consistency
summarize JCAC traits
quality, top of the line, exclusivity unique design, top-grade materials, proprietary design, zero defects
the three Fs that JCAC has
form fit function
who is JCAC's target?
govt used for ceremonial purposes, high end retailers,
unique design equals
differentiation=innovation, exclusivity: keep it scarce
porcelain in jingdizhen must
grow or die
how can jingdizhen move on
each company must differentiate its brand, choose its segments, survive its competitors, and navigate through greiner's corridor
corridor of crisis
evolution of growth
tendency of any complex system to decay of its own complexity
Sets with similar terms
APR 300 Test 3 Ch 15
combined isen review
OMPT 303: Chapter 4
quality management chapter 7
Other sets by this creator
Ch 11 tf
ch 10 tf
ch 9 tf
ch 8 tf
Other Quizlet sets
PSY 366 Recruitment
Corsetti Economics Chapter 1
ECEN324 Exam 4 Presentation Questions
Professional boundaries 2