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ABC Model of Attributes
a multidimensional perspective stating the attitudes are jointly defined by affect, behavior, and cognition
a theory that considers relations among elements a person might percive as belonging together, and peoples tendency to change relations among elements in order to make them consistant or "balanced"
a strategy in which a message compares two or more specifically named or recognizeably presented brands and makes a comparison of them in terms of one or more specific attributes
attitudes we form protect ourselves either from external threats or internal feelings
Functional Theory of Attributes
states that attitudes exist becuase they serve some function for the person. Consumers who expect that they will need to deal with similar situations at a future time wil be more likely to start to form an attitude in anticipation
the process of forming an attitude to conform to another person's or group's expectations
Multiattribute attitude models
those models that assume that a consmer's attitude (evaluation) of an attitude object depends on the belief he or she has about several or many attributes of the object; the use of a mulitiattribute model implies that an attitude toward a product or brand can be predicted by identifying these specific beliefs and combining them to derive a measure of the consumers overall attitude
an alteration (to congnitive dissonence) explanation of dissonance effects; it assumes that people use observations of their own behavior to infer their attitudes toward some object
States that we develop some attitudes toward products simply becuase they provide pleasure or pain
states we develop attitudes toward products because of what they say about him or her as a person
Principle of Cognitive Consistency
the belief that consumers value harmony among their thoughts, feeling, and behaviors and that they are motivated to maintain uniformity among these elements
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