DPublishing Other Vocabluary
Terms in this set (29)
The ratio of the longer dimension to the shorter dimension
arranging non-identical elements on both sides of a centerline on the screen
Page that extends beyond the trim marks on the page.
The main portion of copy on the page
The purpose is to inform, promote, educate or sale. Can be folded in a number of different ways.
A typographic character or symbol, such as a circle or diamond, that appears in front of each item in a list of items when one item is not emphasized over another
Eliminates the unprofessional and sometimes awkward scribbling of your name, title, company or organization name, address, telephone number, fax number, and e-mail address
Identifies the author of an article
Cut out backgrounds
A program setting that takes effect each time you start the program
Acronym for Desktop Publishing
A mock-up of a publication used mostly in brochures to avoid confusion about the brochure page layout and the panel reference numbers
One-sided publication advertising a special, limited-time offer or a special one-time event
A small square that appears around selected graphics or on the ends of a windowshades for a selected text block. Graphical shapes contain eight handles. The handle is used to change the size or shape of the selected object
Title to articles and are frequently created to attract the reader's attention. Organize text and help readers decide whether they want to read the article
Term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products. The element cannot be vocalized, such as the MGM lion, the Buick symbol, or the Texaco star.
A newsletter element that contains the newsletters publication information such as; name, address, publication schedule, and names of those contributing to the production of the newsletter.
A newsletter element that first captures the reader's eyes and immediately identifies the newsletter. Consists of the newsletter's title and is usually located on the front page. Can include the company logo, a unique typeface, or a graphic image to create or reinforce an organization's identity.
Multipage publication used by businesses, non-profit organizations or groups to provide business and personnel updates, inform clients about product releases and upgrades, review business services and review the activities and successes
The sections separated by folds in a brochure page layout.
Folds in a brochure that all run in the same direction and divide the publication into panels.
The area outside the edge of the page in the publication window that can be used to store text or graphics. Anything stored in the pasteboard does not appear when the publication is printed
Sizing design elements in relation to their relative importance and to each other within the publication.
Figures placed outside the page boundaries on all color separation overlays to provide a common element for proper alignment
The space between an image and text
Secondary headings that provide the transition from headlines to body copy. Usually bolded and sometimes keyed in larger type sizes
Contains elements of equal proportion or weight on the left and right sides and top and bottom of the page.
The art of using fonts and font styles to produce professional looking publications.
A pair of dotted intersecting lines at the upper left corner of the document window where the rules intersect used to reset where zero appears on a ruler.
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