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Arts and Humanities
writing for PR midterm
Terms in this set (32)
purpose of free writing
get your initial thoughts on paper without stopping to self edit. It helps to see where to go with your writing, organize your thoughts, and overcome writers block.
emphasizes purpose, format, objective
Writing on a mission, To describe, To explain, To provide, To express
imaginative, artistic & innovative
Shape a thought, share with others, Expression.
Poetry, blogs, stories, organizational feature stories, interest stories, anything with "heart"
In Public Relations, we write to _______________.
Who are publics?
a group with commonality with an organization and who are important to the mission and success.
Maslow's Hierarchy of Needs
survival, security, belonging, esteem, fulfillment
The highest level of Maslow's hierarchy of needs is
fulfillment: it is important because it is what makes publics feel a part of something: the community or family of your organization
•Rules & Guidelines
•Levels of formality
•Evolving usage & Rules
•Proper Word Placement
•Adjectives & Adverbs
•Right Word, Wrongly Understood
•Clichés and Journalese
•Race & Ethnicity
•Culture and Lifestyle
Any communication that threatens the honesty, virtue, or reputation of a person, leaving them open to public ridicule. Slander and libel
characteristics of news style writing
action, adventure, change, conflict, consequence, contest, controversy, drama, effect, fame, importance, interest, personality, popularity, prominence & proximity.
a brief video or audio taped quote for use by broadcast media (sound bite)
Video News release (VNR)
packaged PR release for television.
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