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6 Types of Propaganda
Terms in this set (6)
The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form.
The use of well known, respected people to endorse a product or service.
The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.
The use of everyday people to sell a product or service. Speakers in ads appear to make the person to be one of the people.
Attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the crowd." This technique reinforces peoples natural desire to be on the winning side.
Repeated use of names, words, or ideas for effect and emphasis in a message.
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