Only $2.99/month

SPC 3210 FSU Zeigler Test 2

Terms in this set (77)

1. Dissonance as the most important concept to explain attitude change.
- Janis and Gilmore (1965) argue that when individuals participate in an inconsistency, such as arguing a position they do not believe in, they become motivated to think up all the arguments in favor of the position while suppressing all the arguments against it.
- Janis and Gilmore called this process biased scanning and argued that this process should increase the chances of accepting the new position.

2. "Conceptual fuzziness"
- Some researchers (Cooper and Fazio, 1984) note that the concept of dissonance is confounded by self-concept or impression management.
- Impression management refers to the activities people engage in to look good to themselves and others.

3. Self-perception and CDT
- Bern (1967) stated that, rather than dissonance in cognitions operating to change people, self-perception was at work.
- Self-perception simply means that people draw conclusions about their own attitudes the same way others do-by observing their behavior.
- Bern argued that it is not necessary to speculate about the degree of cognitive dissonance a person feels because people only need to observe what they are doing to calculate what their attitudes must be.

4. Self-Affirmation
- Steele (1998) argues that dissonance is the result of behaving in a manner that threatens one's sense of moral integrity.

5. CDT also has been critiqued on two of the criteria for evaluating theory.
- Some critics feel that the theory does not posses a high degree of practical utility; because CDT offers multiple ways to reduce dissonance, the theory is not able to predict outcomes with any degree of precision.
- Regarding testability, it is difficult to disprove the theory; critics of CDT point out that because CDT asserts that dissonance will motivate people to act, when people do not act, proponents of the theory can say that the dissonance must not have been strong enough, rather than concluding that the theory is wrong.