19 terms

Papas

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Terms in this set (...)

Supply Chain Management
managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
Distribution
The arrangement of something across Earth's surface.
Channels of distribution
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
direct channel
a distribution channel in which producers sell directly to consumers
indirect channel
intermediaries are inserted between the producer and consumers and perform numerous channel functions
intellectual
of or associated with or requiring the use of the mind
physical distribution
activities used to move products from producers to consumers and other end users
Advertising
A written or spoken media message designed to interest consumers in purchasing a product or service
mass media
Forms of communication, such as newspapers and radio, that reach millions of people.
publicity
public information about a company, product, service, or issue appearing in the mass media as a news item
press; media
all the media and agencies that print, broadcast, or gather and transmit news, including newspapers, newsmagazines, radio and television news bureaus, internet web news providers and wire services.
Public Relations
the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance
personal selling
a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other
rational buying decision
a choice made in an organized, logical manner
emotional buying decisions
based on the desire to have a specific product or service
sales promotion
Short-term incentives to encourage the purchase or sale of a product or service
rebate
a cash refund given for the purchase of a product during a specific period
telemarketing
using the telephone to sell directly to customers
visual marketing
the use of visual media to promote, sell, and distribute a product or service to a targeted audience