managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
The arrangement of something across Earth's surface.
Channels of distribution
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
a distribution channel in which producers sell directly to consumers
intermediaries are inserted between the producer and consumers and perform numerous channel functions
of or associated with or requiring the use of the mind
activities used to move products from producers to consumers and other end users
A written or spoken media message designed to interest consumers in purchasing a product or service
Forms of communication, such as newspapers and radio, that reach millions of people.
public information about a company, product, service, or issue appearing in the mass media as a news item
all the media and agencies that print, broadcast, or gather and transmit news, including newspapers, newsmagazines, radio and television news bureaus, internet web news providers and wire services.
the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance
a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other
rational buying decision
a choice made in an organized, logical manner
emotional buying decisions
based on the desire to have a specific product or service
Short-term incentives to encourage the purchase or sale of a product or service
a cash refund given for the purchase of a product during a specific period
using the telephone to sell directly to customers
the use of visual media to promote, sell, and distribute a product or service to a targeted audience