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For each of the goals in question, think of a government incentive that accomplishes the goal. Example Goal: Decrease the consumption of alcohol. Incentive: The government taxes the manufacture and sale of alcohol. Such taxation increases the price of alcohol. For some people, the price is now greater than the benefit, and these people have decreased their consumption of alcohol. Goal: Increase the level of education. Incentive:
Redeeming coupons from text messages. Many companies now use text messaging on cell phones as a means of marketing their products. One way to do this is to send a redeemable discount coupon (called an m-coupon) via a text. The redemption rate of m-coupons-the proportion of coupons redeemed-was the subject of an article in the Journal of Marketing Research (October 2015). In a two-year study, over 8,000 mall shoppers participated by signing up to receive coupons. The researchers were interested in comparing the redemption rates of -coupons for different products. In a sample of -coupons for products sold at a milkshake store, 79 were redeemed; in a sample of -coupons for products sold at a donut store, 72 were redeemed. Compute the redemption rate for the sample of milkshake m-coupons.