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Adv 150 Exam 3
Terms in this set (12)
specifies media where ad messages placed to reach right people, in right place at the right time.
using multichannel communication such as...traditional + branded entertainment + events + guerilla + social media + etc
broad category of media - print, broadcast, digital interactive, direct mail, OOH
TV, radio, newspapers, internet, catalog, outdoor
different types of media strategically combined to create impact - broadcast, print etc
channels where messages sent to niche segments
measure media "buy" relative to size of audience - TV, radio, newspapers, magazines and outdoor
traditional measured media, pay to leverage media channel
channels controlled by organization carry branded content - be generally familiar with examples
channels where brand communication is spread/shared by outsiders such as social media users or news media carrying stories where brand mentioned.
particular options/programs/publications within a media class
a guideline or blueprint for the marketing communication program that guides the creative process
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