Social Media Marketing Chapter 5 Quiz

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Discussion boards are an earlier form of social networks.
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Terms in this set (18)
Discussion boards are an earlier form of social networks.
True
Ryze.com was the first social network.
False
Google's Orkut is a popular social network in Brazil, but not in the U.S.
True
Social networks blur the line between business and personal life.
A white label social network can also be called a corporate social network.
It is considered a best practice for companies to set up a profile on Facebook.
False
Large social networks are being threatened by niche social networks that cater to specific interests.
False
What is a social network site?
An online service where members can establish relationships.
Which social network made the mistake of alienating its early adopters b deleting suspicious accounts?
Friendster
When considering what social media platform to use, the marketer should consider whether:
all of these are correct.
What social media network did not succeed in the U.S. but has been successful in other countries?
Orkut
Which of the following statements is false?People on social networks seek out brand relationships.Why are social networks so useful for businesses that sell to consumers?They are a great way to find and reach potential customers.According to the text, which is not recommended in optimizing a profile for LinkedIn?Include your job title.If your product is visual, the best social media platform would likely be:Instagram.As a marketer, on thing to keep in mind is that social media users arefickleWhy should firms consider investing in a presence on larger social networks?They set social media trends and have the largest audiences.For the social media marketer, "know the audience" means:understand where they hang out.The only platform that is inclined toward African Americans and Hispanics is:Instagram.