SPMT Potential Test Questions

Is the attempt by a person/org to benefit from
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Terms in this set (16)
Is the attempt by a person/org to benefit from
Media coverage >>> Publicity
In times of crisis why is the internet a useful tool for sport comunication practitioner
- A coporate site has become the first location for stockholders to look
- It allows the practitioner to reach the stakeholders in the timeliest manner
- It provides a location for stakeholders to recieve accurate information
Daytona Dragons worlds largest outdoor billboard
Strategy of dominant identity
The continued influence of new sport leagues, teams, events has created
Employment of sports specific personnel
Community relations intended to
- Raise money and general just give back to their local area
- Build the organization reputation more than bring in more exposure
Video news release
- Pre-produced piece that includes a written story summary or press release that is edited for broadcasting to be more attractive to air
- VNR isn't produced for every announcement however VNR with strong imagery will help your message get picked up by tv outlets
Who assumes majority of the risk in most formal licensing
Licensee
The federal trademark of 1946 is commonly referred to by what other name
Lanham act
Which sporting good promoted grassroot competitions as a means to boost sales
Spalding
What orgs are consider a trade associations for sporting good
Sports and fitness industry association
T/F Royalty fees generally range from %4 - %20TrueT/F Some NCAA administer their own licensing programsTrueIn formal licensing agreement, which of the following describes a team? (Licensee, Licensor, or Loyalty)LicensorWhat company acts on behalf of more than 200 universities, bowls, and conferences?Collegiate Licensing Company (Owned by IMG)Major professional sport leagues and associations, sponsorships involveA variety of marketing mix elements designed to send messages to a targeted audienceThe most successful sport organizations in attracting and retaining sponsorship partners are those that do all of the following except? (Best meets the needs and objectives of companies, Deliver on their promises, Sign as many sponsors as possible, Think of innovative strategies that provide unique sponsorships opportunities)Sign as many sponsors as possible