SPMT Potential Test Questions

Is the attempt by a person/org to benefit from
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Terms in this set (16)
T/F Royalty fees generally range from %4 - %20TrueT/F Some NCAA administer their own licensing programsTrueIn formal licensing agreement, which of the following describes a team? (Licensee, Licensor, or Loyalty)LicensorWhat company acts on behalf of more than 200 universities, bowls, and conferences?Collegiate Licensing Company (Owned by IMG)Major professional sport leagues and associations, sponsorships involveA variety of marketing mix elements designed to send messages to a targeted audienceThe most successful sport organizations in attracting and retaining sponsorship partners are those that do all of the following except? (Best meets the needs and objectives of companies, Deliver on their promises, Sign as many sponsors as possible, Think of innovative strategies that provide unique sponsorships opportunities)Sign as many sponsors as possible