Terms in this set (20)
A set of characters that have the same design.
the adjustment of space between pairs of letters to improve its appearance or alter its fit, also called tracking
the vertical space between lines of text
The unit used to measure the size of text. There are 72 points to an inch.
A unit of measurement equal to 1/6 of an inch and 12 points.
A font that has small lines at the beginning and end of characters and that is usually used with large amounts of text.
A font that does not have the small line extensions on its characters.
the ease with which written or printed information can be scanned by eye
Any single letter, number, symbol, or punctuation mark.
A large initial letter that drops down two or more lines at the beginning of a paragraph to indicate that a new block of information is beginning and to give interest to newsletters or magazine articles.
space added to the margin to leave room for binding or folding, or spaces between columns of text
a method of indicating what portions of a block of text are more important by altering size, weight, or position on the design
the thickness of the lines that form characters in a block of text. Boldfaced text has a higher weight than regular text.
The process of adjusting the size and spacing of type to make it fit within a defined area of the page.
An arrangement of text in which the text aligns evenly on both the left and right margins.
thdie text that goes with a logo, and can often be used independently from the logo's graphical elements
fonts that feature an overly ornate style, often trying to imitate medieval lettering. Sometimes referred to as Old English, Gothic, or Textura fonts.
a font that imitates handwriting but is precise and uniform
Typefaces that consist of symbol characters such as decorations, arrows and bullets.
typefaces designed to attract attention; used in limited situations, mostly in large sizes for headlines or titles (also known as display font)