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the paid, nonpersonal form of communication that businesses use to promote their products

Mass media

means of communication such as TV, radio, and newspapers

Direct-mail advertising

consists of ads sent by mail to people's homes

Transit advertising

consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports


a TV program, usually 30 minutes long, made to advertise a product


like a TV or radio broadcast but it's sent and received over the Web

Cyber ads

ads that appear on the Internet

Pop-up ads

appear for a few seconds when you first log onto the Internet or when you click on a site

Banner ads

displayed across the top or bottom of the screen and remain there

Screen ads

appear at the left or right of the screen and can be printed for future reference

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