10 terms


the paid, nonpersonal form of communication that businesses use to promote their products
Mass media
means of communication such as TV, radio, and newspapers
Direct-mail advertising
consists of ads sent by mail to people's homes
Transit advertising
consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports
a TV program, usually 30 minutes long, made to advertise a product
like a TV or radio broadcast but it's sent and received over the Web
Cyber ads
ads that appear on the Internet
Pop-up ads
appear for a few seconds when you first log onto the Internet or when you click on a site
Banner ads
displayed across the top or bottom of the screen and remain there
Screen ads
appear at the left or right of the screen and can be printed for future reference