Issues to Consider Prior to Diversification: What can our company do better than any of its competitors in its current market?
Identify unique competitive strengths
Realistic identification of strategic assets
British firm, one of the world's leading cement producer
Business of making products related to home building: real estate, bricks, waste management, gas stoves, bath tubs, lawn mowers—logic—you need a lawn mower for your garden, which after all is next to your house.