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Layout Terms
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Terms in this set (34)
Nameplate
states the name of the news paper in large numbers across the front.
Teaser
Boxed copy that promotes stories inside the issue
Index
An alphabetical listing of key words, phrases, or topics that includes the page numbers on which those items are found within a publication
Headline
A line of copy that serves as a title for a story
Deck
one level of a headline
subhead
a miniheadline that indicates what the next section of copy contains; breaks up gray blocks of copy in a story
standing head
a headline for a regular feature in each issue of a publication
Byline
a line of copy that indentifies the writer of a story
Dateline
a line of copy that identifies the place where the news occured important if the story orginated someplace other than the city where the newspaper is published
Jumpline
a line of copy that refers readers to a related story elsewhere in the issue
Refer
a line of copy that refers readers to a related story elsewhere in the issue
Caption or cutline
Lines of copy placed next to a photo that explain the content of the photo
Photo credit
a line of copy that identifies the photographer of a particular photo
jumphead
a brief headline on a page that shows a reader where to start reading a jumped story again
pull quote
A short statement extracted from the text and set aside from the body of the text.
Folio
a page number; often includes the name and section of the paper
Gutter
white space that separates columns and facing pages
Screen
Shaded area; measured in percentages
Rule
a vertical or horizontal line that serves to accent or separate elements; its width is measured in points
Initial cap or drop cap
Large capital letter of the opening word in story; serves as a graphic
Mugshot or headshot
a photo that shows only the shoulder and head of a person
Infographic
a visual representation of statistical information, such as a map, chart, diagram, or time line
Logo
a title with art that identifies a standing feature, such as a column
spot color
one color applied in strategic places on a page
clip art
ready-made graphics available for use free of charge or for qa small fee
Icon
a symbol or image that identifies a particular feature, perhaps a section or a standing feature, such as a teacher profile
Bleed
the running of color or a photo or other graphic through the external margin and off a page
Overprint
The printing of one item on top of another
Bullet
a large dot that calls attention to a line of copy or sets off items in a list
Facing pages
Two inside pages that face each other but are not usually printed on the same sheet of paper; together, they form a spread.
Double-truck or centerspread
A spread in the center of a publication, printed as one sheet of paper.
Internal margin
A consisent margin of white space between copy and graphics; usually one pica in width.
External margin
a frame of white space around the layout marked by the outside edge of at least one block of copy or graphic
Fold
the middle of a page, where large-format newspapers are folded
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