an intentional news leak for the purpose of assessing the political reaction
short video of approximately 10 seconds. Typically, they are all that is shown from a politician's speech on the nightly TV news
a shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial networks rarely show a politician talking one-on-one for very long
the issues that attract the serious attention of public officials and other people actively involved in politics at the time
people who invest their political "capital" in an issue. According to john Kingdon, a policy entrepreneur "could be in or out of (g), in elected or appointed positions, in interest groups or research organizations."