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Price/Social Media Promotion
Terms in this set (17)
The amount of money a business charges for an item
The amount of money the store pays to purchase the merchandise from a supplier
the total revenue of a business less all expenses over a specific period of time
The difference between the retail price of an item and the cost of the item to the store
supply and demand
The principle that describes the amount of product available to sell and the willingness of customers to buy that product.
The percentage that a store has of the total sales in its trading area.
Reduction in price of merchandise to increase sales of a product not selling according to projections
The difference between the retail price of an item and the cost of the item, expressed as a percentage of price.
Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text based communication
Social Media Marketer
Someone who used the power of social media to converse with actual prospective customers all with the goal of bolstering a company's brand and selling more product
unwanted e-mail (usually of a commercial nature sent out in bulk)
The methods and strategies a company uses to promote a product, service, or event.
The general awareness of a particular brand among the general population
How a brand is perceived in the marketplace.
Advertising targeted to online users based upon their self-reported preferences.
In the context of social media marketing, viral marketing is using consumers to share an organization's message with their friends and family using social media.
An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
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