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MAR 4156 Chapter 1
Terms in this set (20)
Cultural, Administrative, Geographic, Economic.
where and how the activities will be located, either concentrated in one country or put in many countries.
the governance of activities.
a measure of distance which cultures are similar or different.
measured on a country by country level.
Cannot be controlled by management
Provide new opportunities for investment and marketing.
Ethnocentric, Polycentric, Regiocentric, Geocentric
products determined by needs of host country.
still focused on host country. each operation in each market functions independently. local product for local needs.
a particular region is seen as comprising a single market. standardized within region but not accross regions.
The world as a potential market; global product with local variations.
The objective is to attain worldwide coordination, rationalization, and integration of all marketing activities including target market selection, marketing mix decisions, and organizational design and control mechanisms.
The idea that markets are converging. some say that markets are becoming homogenous. others contend that global markets are few.
The ability to look into the future to create your companies image.
A process of interaction and integration among groups of people, companies, and governments of many nations. Is driven by international trade and investment and has resulted in what some call a global economy.
bringing things together.
customer interaction with the product development or fabrication.
exists in the mind of the individual
Perceptual distance between host country and home country.
consists of websites like , facebook, twitter
can lower costs
the sequence of activities needed to make a product or provide a service.
THIS SET IS OFTEN IN FOLDERS WITH...
MAR 4156 Chapter 2
MAR 4156 Chapter 3
MAR 4156 Chapter 4
Ansoff Matrix Summary
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