96 terms

Final Exam MRTS 1310 001 UNT Campbell


Terms in this set (...)

Characteristics that differentiate media from one another (5).
Audience, Time, Display & Distribution, Distance, and Storage
Recorded. Not live. Opposite of synchronous.
Generate revenue from newer delivery systems.
Cognitive effects of media
Electronic media exposes us to a flood of information.
Emotional effects of media
Electronic media influence attitudes.
Behavioral effects of media
Electronic media persuade us to change our behavior or induce us to action.
Moore's Law
The number of transistors in a dense integrated circuit doubled approximately every 2 years.
IBOC (In-band, On-channel)
A system that enables broadcasters to use their existing frequencies to broadcast in digital and analog at the same time.
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms, and the understanding of the meaning of the content, the power, intent, and influence of the media.
Horizontal Integration
The process that a company follows to increase its audience share and revenue by increasing the number of outlets.
Vertical Integration
When a company expands its business into areas that are at different points on the same production/distribution path.
Scarcity Theory
Congress retains the right to protect the electromagnetic spectrum on behalf of all the people.
First officially licensed commercial radio station.
KDKA in Pittsburgh, PA.
Chain Broadcasting/Network
One station sends signal to another station via telephone lines; content broadcast simultaneously.
Who and why referred to TV as a "vast wasteland"?
Newton Minow referring to the quality of programming in 1961.
Big data
Sets of data that are so large that traditional data processing procedures are inadequate.
Taking something of value in exchange for on-air presentation/promotion.
Arrangements used to pay for syndicated programs.
Cash purchase, Straight barter agreement, Cash-plus-barter arrangement.
Instrumental Selection
Goal oriented and content based. Viewers watch TV with a certain type of program in mind.
Ritualistic Selection
More habitual in nature. Viewers watch TV for the act of watching, without regard to program content.
A popular program is scheduled between two new or poorly rated programs.
A new or poorly rated show is scheduled between two successful shows.
Leading in
The idea is to grab viewers' attention with a very strong program.
Leading out
A poorly rated program is scheduled after a popular show.
A program is slotted to go over the starting time of a show on a competing network.
A network schedules a succession of similar programs over a block of time.
Seamless programming
One program directly follows another, without a commercial break or beginning or ending credits.
One type of program, such as a drama, is scheduled against another type of a program, say, a sitcom, on another network.
Head-to-head programming
Two popular shows of the same genre are pitted against each other.
A special program is scheduled against a highly rated, regular scheduled show on another network.
Scheduling a program such as a movie to air several times during the week or even during the day. Used mostly by cable networks.
When a program is shown at the same time 5 days a week. Normally used for syndicated programs.
Vinton Cerf
"Father of the Internet" Co-designed the TCP/IP Protocol. ICANN.
Bob Kahn
Co-designed the TCP/IP Protocol.
Paul Baran & Donald Davies
Packet-switching - provided for small data packets.
Tim Berners-Lee
"Father of the World Wide Web" Created Esquire - a memory substitute, hyperlinks, and URL.
Marc Andreesen
Developed Mosaic - the first Web browser.
Ray Tomlinson
Developed email.
Gary Thuerk
Invented Spam.
What does URL stand for?
Universal Resource Locator
Internet Corporation for Assigned Names and Numbers (ICANN)
Assigns top-level domains.
Domain Name System (DNS)
Assigns a text-based name to a numerical IP address:
Top-level: Always last name (.edu)
2nd level: Domain name (.unt)
3rd level: (meangreen)
Phone calls over the internet.
Plain Old Telephone Service
Internet of Things (IoT)
Machine-to-machine (M2M) communication that is possible because of cloud computing and networks of data-gathering sensors, which can be placed in any 'thing'.
Place shifting OTT services
Streaming devices that let users remotely watch cable and satellite channels on an Internet-connected computer or mobile device.
Packet-Switched Network
The Internet takes bundles of data and breaks them up into small packets or chunks that travel through the network independently.
The sender's computer is the origination point.
Basically a powerful computer that provides continuous access to the Internet.
A computer that links smaller networks and sorts each packet of data until the entire message is reassembled.
Transmission Control Protocols/Internet Protocols (TCP/IP)
Define how computers electronically transfer information to each other on the Internet.
Cost per thousand (CPM)
Generally used to sell print and broadcast media. One of the most widely used means of comparing the costs of advertising across different media.
Upfront Market
Networks begin selling time each spring for programs that will air during the fall season.
Scatter Market
Unsold time is offered to advertisers four times a year for the upcoming quarter.
Opportunistic Market
Advertisers buy time that comes up at the last minute.
Several commercials between and within programs.
Commercials aired within a particular program.
Product Placement
Companies pay to have their product used in or visible within a program scene.
Spot Advertising
Selling ad time within and between programs to several sponsors.
Image Advertising
Setting a product or brand perception in the consumer's mind with commercials that tell a story.
Contextual Targeting
Placing ads on topic-relevant Web sites.
Behavioral Targeting
The practice of monitoring and tracking online activity for the purpose of delivering ads tailored to a user's interests.
Search Engine Marketing (SEM)
Most common form of online advertising that optimizes ad targeting with paid placement on search engine results pages.
National Spots
Advertisers place their ads on individual stations in certain markets.
Network Spots
Advertisers that can afford it place their commercials on broadcast network programs to reach the largest possible audience.
Local Spots
Local advertisers place their ads where it will reach customers within a single market or geographic region.
Represent moods.
Characters that represent words.
For User-Generated Content (UGC) to be considered social media, it must meet 3 primary standards.
(1) UGC must be published on a publicly accessible web site, (2) UGC needs to show a certain amount of creative effort, and (3) It needs to have been created outside of professional routines and practices.
Financial models for generating revenue for radio (7).
The Per-Set Tax Model, The Voluntary Audience Contribution Model, The Government Subsidy or Ownership Model, The Toll Broadcasting Model, The Sponsorship Model, The Spot Advertising Model, and The Subscription Model.
Components of the Broadcast Star Model
Network affiliated station at the center, Syndicators, Network, Producers, Advertisers, Audience, FCC.
Source of ethical guidelines some media outlets use as their guides.
Applied ethics
Ethical dilemmas media companies face.
Reporting, Paying for interviews, Recreating news events, Using unnamed sources, Playing dirty tricks
Steps to becoming an officially licensed broadcaster.
The channel/frequency lottery, screening, auction for use of frequency.
Factors considered by the FCC in determining whether or not to allow an existing licensee to keep their license.
Employment practices and public file.
Number of commissioners on the FCC.
Maximum number of commissioners that can be affiliated with any one political party.
An ownership structure in which one licensee owns two or more stations in a local market area.
An individual or company owning a newspaper and a broadcast station in the same market.
Retransmission Consent
Local television stations demanded the right for payment from the cable companies.
Must-carry rule
Local cable providers are required by the FCC to include all over-the-air television channels on the cable company's basic programming lineup.
Types of Defamation (2)
Libel and Slander
Printed publication of offending words or images.
Oral publication that injure a subject's character or reputation.
Three criteria applied to determine if material is libelous or slanderous.
(1) Was the material published? (2) Does the material defame a person or persons? (3) Was the person identified clearly?
Landmark decision which established that the actual malice standard must be met to prove defamation has occurred in a case involving a public official.
The U.S. Supreme Court case New York Times v. Sullivan (1964)
Local Marketing Agreement (LMA)
Stations are owned by one company, but operated by another.
Joint Sales Agreement
Sales representatives for one station also sell time for another station in exchange for a percentage of the revenue.
Adapting programming material for different uses.
The current definition for broadcast indecency comes from what Supreme Court decision?
FCC v. Pacifica Foundation
From which case does the current definition for obscenity come?
Miller v. California (1973)
Methodologies used by researchers to study the impact of media (4).
Survey research, Content analysis, Laboratory experiments, Field experiments
What legislation mandated the V-chip?
Telecommunications Act of 1996
Agenda Setting
The mass media's power to influence the importance of certain news events.
Rules for the broadcasting of indecent material.
Indecent content not intended for children could be broadcast without penalty during the safe harbor time period (10pm-6am).