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MAR 4156 Chapter 3
Terms in this set (13)
Global leadership GLOBE
measures national culture; clusters of countries based on culture.
5 Dimensions of National Character;
Individualism vs. collectivism;
masculinity vs. femininity;
long-term vs. short-term orientation;
doing one thing at a time; time is important.
National character Hofstede
an assumption that each country has it's own character.
tends to create stereotypes.
Facial expressions, posture;
50 - 90% is nonverbal.
doing many things at same time; less time oriented, less organized.
a culture different and unique within a culture.
encompasses all value systems of a nation.
fundamental force in shaping consumer behavior.
ability to adapt is decisive for successful global business.
Schwartz Value Survey
used for market segmentation & advertising strategy.
Openness to change; Self-transcendence; conservation; self-enhancement
it is hidden in the way it is said
words mean exactly as they are said.
widest income disparity
Products for developing markets
Affordability; Access; Availability.
THIS SET IS OFTEN IN FOLDERS WITH...
MAR 4156 Chapter 1
MAR 4156 Chapter 2
MAR 4156 Chapter 4
Ansoff Matrix Summary
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