Upgrade to remove ads
Comm Theory Final Exam 12-12-18
Terms in this set (50)
Which of the following strategies are used to attempt to avoid embarrassment or vulnerability?
Face-saving or Facework
What is Face Negotiation Theory and how do you manage conflict?
- Based on face management which describes how people from different cultures manage
conflict negotiation to maintain face
- cultural variability impacts how conflict is managed
- mediated by face and culture
Avoiding: staying away from disagreements
Obliging: satisfying needs of others
Compromising: give and take to achieve a resolution
Dominating: influence or authority to make decisions
Integrating: collaborating to find a solution
How do people negotiate identities across cultures?
"cautious and sensible when applying terminology across the globe"
Negotiation Styles are all different, depending on culture
Who developed face negotiation theory?
Non-European groups, like African Americans, Asian Americans, gays lesbians, elderly, lower class, disabled, non-Christians can all be members of what kind of group?
A Muted Group
"But you are free" complaints gaining technique. "But you are free, but I would really appreciate it if." If you appeal to a person's neg. face or pos. face, which is more likely to get them to comply?
Positive Face: integrity/reputation
Muted group theory and the process of silencing others
1. Ridicule: - e.g. Men saying all women do is gossip
3. Control: e.g. men interrupt women and the women switch topics
4. Harassment: e.g. Sexual or power wise
- Members of marginalized groups are silenced and rendered inarticulate as speakers; terrorized
- Silence doesn't rely on explicit enforcement or coercion.
- Silencing requires collaboration=socially shared
According to _______ theory, mediated sources can shape a person's sense of reality
________ theory states that we are active agents making decisions about media consumption
Uses and Gratification Theory
________ occurs when a viewer's lived reality coincides with what they see on tv.
Second order effects in cultivation theory
"a method for cultivation to occur; refers to learning values and assumptions from the media"
Skews attitudes to be consistent with TV
e.g. we see a lot of violence on TV, so we believe that's reality
Mean World Index
Belief that world is scary b/c media portrayal
1. most people are just looking out for themselves
2. you can't be too careful in dealing with people
3. most people would take advantage of you if they got the chance
Less educated people buy into this more
Which is NOT correct about agenda setting theory?
Agenda setting theory:
- Ability of the news media to influence the importance placed on the topics of the public agenda
- They tell us what to think about
- They direct people's attention to certain issues
1. The media's established agenda reflect reality and filter reality for the public
2. The media's coverage of their agenda impact the public's agenda: together impact policymakers' agenda
3. The public and policymakers have the possibility to influence the media agenda as well
Policy agenda and media agenda
- Public and Media affect Policymakers' Agenda
- The media's agenda is based on influences of policy or public
- Policy Agenda: public agenda interacts with "considered" importance by policymakers -> policy
Media Agenda: prioritize issues on mediums
Public agenda and media agenda
- Media's coverage impacts public agenda, which impacts policy
- "Gatekeeping function of the media"
- Public agenda: media agenda mixing w/what public thinks
- Media Agenda: prioritize issues on mediums
media agenda mixing w/what public thinks
_______ theory describes how media depictions influence and constrain how we interpret events
Agenda Setting Theory
What is synonymous with 2nd level agenda setting?
- Focuses on which parts/attributes of issues are most important
-The process known as "media framing" or the way media depictions of events influence and constrain how consumers can interpret them
What is NOT correct about Uses and Gratifications Theory?
UAG: Explains why people choose and use certain media forms
1. Audience is active and media use is goal oriented
2. The Initiative in linking need gratification to a specific medium choice rests with the audience member
3. The media competes with other sources for need satisfaction
4. People have enough self-awareness of their media use, interests, and motives to provide researcher with accurate picture of that use.
5. Value judgements of media content can only be assessed by the audience
When you want an emotional experience you watch TV, and when you want to enhance social connections you choose the internet. What theory explains how you choose the media you spend your lives on?
Uses and Gratifications Theory
Collectivistic cultures vs individualistic cultures and self-face orientation
- Collectivistic- "interdependent self," "we"
- Value working together and value inclusion.
- In group identity
- Individualistic- "independent self" "I"
- Self identity
Which theory advocates for changing the status quo
Feminist Standpoint Theory
Advocates for criticizing the status quo because the status quo represents a power structure of dominance and oppression
T/F, You cannot vote fairly if you don't know the facts
Uses and Gratifications Theory and it's usage of different media.
- Cognitive Use: acquiring information, knowledge, comprehension (ex. TV news, 'how-to' videos, documentaries)
- Affective: Emotional, pleasant, or aesthetically pleasing (ex. Movies, sitcoms)
- Personal integrative: enhancing credibility, confidence, and status (ex. Video: Speaking with "Ex-cons, ex-athletes,etc")
- Social integrative- enhancing connections with family, friends, and so forth (ex. Internet: email, social media)
- Tension release- escape and diversion (ex. TV, Movies, Radio, internet, all forms)
Face is a metaphor for ________
- The public image people display.
- Sense of dignity
T/F, Activeness is a cognitive behavior that occurs when people's prior motives determine use of media
- Intentionality- a cognitive behavior that occurs when people's prior motives determine use of media.
- Activeness- how much freedom the audience really has in the face of mass media.
Categories of gratification from media use
- Cognitive, affective, personal integrative, social integrative, & tension release
- Pass time, companionship, emotional stimulus, relaxation, connection/separation, surveillance, diversion
According to agenda setting theory, can the media manipulate your emotional response to stimuli?
Yes, the media establishes an agenda and in doing so are not simply reflecting reality, but are shaping and filtering reality for the public.
Cultivation researchers developed 4 step process to try to demonstrate causal effect media. Which step entails comparing social realities and perceptions of violence?
Step 4: entails comparing the social realities of light and heavy viewers and perceptions of violence.
A cultivational differential- the percentage of difference in response between light and heavy TV viewers
Muted group theory and what theory is most closely related to it?
, Communication Privacy Management, Social Penetration Theory,
Which of the following consistent with success?
Family Education Culture
Social media use has been ranked to higher rates of what?
What is the ultimate form of alienation?
- Durkheim- Social media- branding yourself
Why do some groups become muted?
- Minorities become muted because they don't have the courage to speak up due to power in other groups.
According to _____, language impacts our perception of reality.
- Linguistic relativity
What is empiricism?
- the theory that all knowledge is derived from sense-experience
- The more we learn, the more we will understand.
- Maturity means increase in complexity (more experience, less judgement)
E.g. The David
Hermeneutics: what is it?
- the branch of knowledge that deals with interpretation, especially of the Bible or literary texts.
- word with several meanings
What is relationship between biases and view of reality?
Reality is a reflection of your own biases
What can you apply Uses and Gratifications Theory to?
- All aspects of life
What kind of analysis does social exchange theory prompt?
- Strategic communication theory
- Cost and benefit analysis
According to Social Exchange Theory
- Altruism doesn't exist
- Sacrifice is a myth: true sacrifice hurts and you -don't get repaid for it
mass media research
- people thought media largely impacted viewers
- CC ban of movies
Signal overflow from radio and TV: what is it and what does it threaten?
Overflow- radio and TV cross borders; cross unintentionally
Threatens national sovereignty- cultural imperialism
1. Radio Luxembourg- in English channel couldn't do anything because England wasn't a dictator
2. Armed Forces Radio Network: US had permanent bases in England
- Young sailors and airmen wanted to listen to american music
3. Pirate radio: war surplus ships and towed them out and anchored them in international waters in English channels after WWI
Pirate radio and what did it play?
- Pirate radio- war surplus ships and towed them out and anchored them in international waters in English channels after WWI
- Made money by selling ads all over England
- Played Rock N Roll
- Played cultural imperialism
How was pirate radio transmitted?
- Boat acted as an antenna
- Salt water enhances AM radio signals
- Paid for by advertising
What was the initial intention of the BBC in England and the home secretary?
- to Inform, entertain
1. entertainment (low brow),
2. serious news, lectures, documentaries
3. college lectures(high brow)
Major pop groups: what influenced them in England?
Elvis Presley and Rock n Roll
Based on successful audience research in Detroit, a failing radio station changed from playing mo-town to country music to combat what?
English invasion: The Who, Rolling Stones, & Beatles: what is that an example of?
Media echo: result of sharing information internationally
What is the goal of hermeneutic analysis?
YOU MIGHT ALSO LIKE...
CMM 202 EXAM 4
JOUR 306 Final Exam
COM 200 Final NAU Krueger
OTHER SETS BY THIS CREATOR
Media Law: Unit 3 (Kerr at the University of Oklah…
Media Law Exam 2
Communication and Emotion Final
Origins of Christianity (OU-Harper) Spring 2019 Fi…