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Terms in this set (18)
Today's changing media landscape dwarfs the changes brought by television in the 1950s/1960s.
Day-and-date release means simultaneously releasing a movie to the public on multiple media platforms.
8- to 18-year-olds spend nearly 11 hours a day with media content; but Americans in general spend only 8 hours a day.
Media convergence & ownership concentration mean the same thing.
The First Amendment rests on the assumption that a free press is a condition/necessity of a free society.
Brand entertainment is a type of product placement in which brands are an essential part of the program.
True (sex and the city, absolute)
Culture is socially constructed.
Mass communication, mass media, & the culture that shapes us are inseparable.
Mass media are the U.S. culture's dominant storytellers.
Technology drives culture.
Audiences are both consumers of and products within our mass media system.
People tend to think that mass media affect them on an individual basis, but that it does not affect society.
In 2000, the AMA, APA, et al. issued a report that media violence can lead to emotional desensitization toward real violence.
Social cognitive theory helped prove the notion of media catharsis regarding violence.
Evidence indicates alcohol advertising stimulates higher consumption by both adolescents & adults.
Studies show that people of color, older people, women, gays and lesbians, and people with disabilities are consistently underrepresented in mass media programming.
Nearly 90% of Americans learn about health issues from television shows.
The U.S. was the first country to allow DTC prescription drug ads, which are now legal in nearly every country in the world.
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