DMarketing Vocab 1
Terms in this set (10)
The activity and process of creating, communicating, delivering and promoting products and services to customers.
2. Digital Marketing
: The act of marketing products or services through online sites and platforms.
3. Marketing Mix
the blend of products, promotion, distribution, and pricing strategies to fit a defined target market.
4. Marketing Concept
Company wide consumer orientation to promote long-run success.
paid nonpersonal communication usually targeted at large numbers of potential customers.
: function of informing, persuading and influencing a purchase decision
7. Real-time marketing
is creating a strategy focused on current, relevant trends and immediate feedback from customers
8. CX Customer Experience
is the product of an interaction between an organization and a customer over the duration of their relationship.
9. Marketing automation
: refers to software platforms and technologies that organizations use to more effectively market on multiple channels online and automate repetitive tasks
10. Location based marketing
is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a nearby business.
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