10 terms

DMarketing Vocab 2

STUDY
PLAY

Terms in this set (...)

Cloud Computing
the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Software as a Service
is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
Brand
name, term, sign, symbol, design, or some combination that identifies a product of one company and differentiates them from competitor's offerings.
Brand Positioning
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands.
Brand Equity
added value that a respected and successful name gives to a product. Brand Value: is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
Brand Recognition
the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tagline, packaging or advertising campaign.
Brand Preference
is when you choose a specific company's product or service when you have other, equally priced and available options.
Brand Loyalty
the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
trademarks
a symbol, word, or words legally registered or established by use as representing a company or product.
Brand Value
is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
OTHER SETS BY THIS CREATOR