DMarketing Vocab 2
Terms in this set (10)
the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Software as a Service
is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
name, term, sign, symbol, design, or some combination that identifies a product of one company and differentiates them from competitor's offerings.
A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands.
added value that a respected and successful name gives to a product. Brand Value: is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tagline, packaging or advertising campaign.
is when you choose a specific company's product or service when you have other, equally priced and available options.
the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
a symbol, word, or words legally registered or established by use as representing a company or product.
is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
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