Fast Food Nation Questions

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How does the amount of money spent on fast food compare with the amount spent on other things in our society?
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How does the amount of money spent on fast food compare with the amount spent on other things in our society?
Americans spend more money on fast food than on higher education, personal software, computers, new cars, and movies.
Why is fast food worth studying?
Because our nation has made fast food such a phenomenon, but we do not know what goes on behind the counter.
What are some of the observations about McDonald's made by the author?
The Golden Arches symbol of McDonald's is more widely recognized than the Christian Cross, as well as the fictional character of Ronald McDonald compared top Santa Claus.
What does the author say about the political clout of the meat packing industry?
Changes in how cows are raised, killed, and grounded into beef, have altered meatpacking from a highly skilled/paid occupation, into one of the most dangerous jobs in the U.S. often worked by transient immigrants.
According to the Schlosser, why did he write the book?
To show the dark side of the fast food industry and all of their secrets.
What restaurant chain did Carl Karcher start?
Carl's Jr.
Why did General Motors want to buy trolley systems throughout the U.S.?
GM chose to buy the trolley systems because they could tear them down and ensure people needed transportation by making buses and cars (make a greater profit more sales).
What was the "Speedee Service System" and how was it different from what other fast food restaurants were doing?
The Speedee Service System was the assembly line of fast food. They formed an assembly line in which each person would man their station making sure a fast food system functions properly.
What were some of the characteristics of the men who started the fast food system?
They were high school dropouts that wanted to begin a fast food business as a get rich scheme and support their families.
What were some of the other fast food restaurants that were inspired by McDonald's approach to food service?
Burger King, Carl's Junior, Burger Queens, Burgerville USA, Yumy Burgers, Twitty Burgers, Whataburger, Dundee Burgers, Biff-Burgers, Big Burgers, and Burger Boys Food-O-Ramas.
What are some of the parallels between Ray Kroc and Walt Disney?Kroc wanted to copy Disneyland and make it better, but instead they, together, made Play lands and McDonalds Land all over the U.S.How does the author describe Walt Disney and Ray Kroc's involvement in politics?They took out the trolley system so that people were forced to buy cars.What is synergy in marketing and what are some of the ways that fast food companies practice synergy?Synergy is a business marketing strategy where two companies unite in order to double profits for the two companies. For example, Disney advertises their toys in McDonalds HappyMeals, making kids want to go to McDonalds to collect the toy. Also resulting in the kid wanting to go to Disneyland becuase of their love of their favorite character. McDonalds are also implaced in the parks. Another example is Walt Disney signed licensing deals with firms prior to the release of his film, Snow White, as well as the distributing of toys, books, clothes, and snacks to stores before the release of the movie.Why, in the 1980s, did companies start marketing to kids and what were some of the ways they did this?So they could present themselves as good influences throughout the kids' lives. Usually if something is good in a child's childhood it will forever remain good. Also so that children would be more likely to force their parents to take them for the kids meals, and toys that fast food restaurants would sell to gain their attraction.How successful have efforts been to limit advertising aimed at children?Unsuccessful, until recentlyWhat does the author say about marketing fast food products in the schools?Helps when there are cutbacks from federal funds. Schoolchildren are becoming a captive audience for marketers, compelled by a law to attend school and then forced to looks at ads as a means of paying for their on education. Schools are gold minds for companies looking for a younger audience.What is "Liquid Candy"?A 1999 study describing the harmful effects of soft drinks on the nations children along with the rise of popularity of soda within the past years