Commercial Toursim test 1
Terms in this set (60)
A recreation-related organization that searches for trends and changes in its environment and then brings together and manages resources to exploit those changes as an opportunity is an example of
Travel agencies, equipment wholesalers, and tourist/visitor bureaus are examples of what?
Which group of ancient people was active in tourism?
Greeks and Romans
Pleasure gardens of the 16th century are said to have been the precursors of what modern institutions?
Many of the technological innovations for travel and for recreation products were first developed for what purposes?
After the 9/11/01 terrorism attacks, how much did air travel decline for the next year?
Which of the following fits into more than one of the three main components of the commercial recreation and tourism industry?
What invention of Thomas Cook's is still used by travelers today?
What helped to fuel growth in commercial recreation and tourism after World War II?
All the above
What is an example of extra services that can affect the overall profitability of a commercial recreation enterprise?
All the above
The world's largest industry is
Recreation and tourism
The primary function of the hospitality industry is
Provision of accommodations, food and beverage, and related amenities
The provision of recreation-related products or services by private enterprises for a fee, with the long-term intent of being profitable is known as
The activities of persons traveling to and staying in places outside their usual environment for leisure, business, or other purposes is known as
What can cause declines in many types of commercial recreation and tourism?
A and B
Some key trends in the recreation and tourism industries include
Which of the following is not one of the three main components of the commercial recreation and tourism industry?
Which of the following was not listed as a positive impact that commercial recreation and tourism can have on a given community?
Many short-lived businesses
Which is/are one of the five major components of the recreation and tourism experience listed by the authors?
All are components of the recreation/tourism experience
What is the largest category of expenses in recreation, leisure, hospitality, and tourism?
Food services and drinking places
What are recommended ways to overcome barriers to entrepreneurism within organizations?
All but B
The least risky "source of innovation" according to Drucker is
The unexpected success or failure
Which of the "four faces of the entrepreneur" needs to be the most pragmatic?
Which does an "intrapreneur" not need?
Needs constant publicity about his/her efforts
If you have a business partner who is full of energy and great at carrying out work tasks such as making sales calls, in which of the "four faces of an entrepreneur" could you afford to be weak?
According to Drucker, the entrepreneurial strategy called "Fustest with the Mostest" is
All the above
Are realistic, calculating risk takers
a) Know their limitations
b) Are sensitive to good ideas
c) Are mentally tough
d) ALL THE ABOVE
Drucker's "Hit'em where they ain't" strategy to bring an innovation to the marketplace is based on the assumption that
The "fustest with the mostest" strategy will fail for another company
Drucker's innovation source that is based upon "replacing a weak link" is the
Which of the following was named as a source for innovation?
A, B, & C
Which of these roles was not listed by Von Oech as being one of the "four faces of the entrepreneur?"
The success of fitness centers in the last 40 years is a result of what entrepreneurial strategy?
Changing value and characteristics
Which was not listed by the textbook as a characteristic of public service organizations?
Have special committees to handle profits
An example of an agency that offers assistance for entrepreneurship in recreational service organizations is the
a) Small Business Administration (SBA)
b) Corps of Retired Executives
c) University business schools
d) ALL THE ABOVE
Which of the following was not listed as an example characteristic of leisure service entrepreneurs?
Skilled in just one specific area
A person who takes responsibility for creating innovation within an organization is best termed a(n)
Technology-based innovations are the superstars of entrepreneurship, but in reality are
A very risky approach to innovation
Organizations may limit entrepreneurial efforts of their employees by
a) Having little tolerance for risk
b) Putting an overemphasis on accountability
c) Limiting funding for research and development
d) Resenting the individuality of the entrepreneur
e) ALL THE ABOVE
A public service organization may be more entrepreneurial by
a) Being willing to eliminate or modify old objectives
b) Considering "privatization" of the proposed service
c) Viewing change as an opportunity rather than a threat
d) ALL THE ABOVE
e) All but B above
The extent to which recreation activities can be interchanged in order to satisfy the user's motives, wishes, and desires is known as
The quantity of a product or service that consumers will buy at a given price at a given point in time is known as
The variety of systems that provide the basic framework of support for a commercial recreation and tourism business is known as
If a business is varied enough to have return visitors, has attained an optimal cash flow, and is the optimal size for the best recreation experience, it is said to have reached
A clustering of similar businesses is an example of what phenomenon?
The number of times a tourist dollar is re-spent in a local economy is known as the
Another term for the "80/20 Principle" is the
Repeat Visitor Concept
The "Intermittent Nature" of commercial recreation means that business can fluctuate according to factors such as
Time of day and day of week
B and C only
According to price elasticity of demand, a market in which a change in price produces a proportionally greater change in demand can be described as
An example of a commercial recreation business whose high season runs from May through August is a(n)
The income available to households after they have paid for housing, food, and other necessities is known as
Which of the following is a factor in the seasonality of commercial recreation and tourism enterprises?
ALL THE ABOVE
The theory that, in a static or constant economy, gains of market share by any enterprise will be offset by commensurate losses of market share by competing enterprises is known as
Zero Sum Market
The gradual increase of prices in a free market economy is known as
Money charged for the privilege of deferred payment of a debit is known as
Fluxes in which of the following is an example of a barrier that challenges the commercial recreation and tourism industry?
A,B, and C
Which of the following was not listed in the textbook as a constraint to participation in commercial recreation or tourism?
Lack of diversity of recreation opportunity
A good strategy for increasing participation by individuals lacking specific skills or physical abilities would be to
Provide beginner-level equipment and facilities
A good strategy for increasing family participation in commercial recreational activities would be to
A and C only
Services such as suppliers, vendors, maintenance and repair shops, trades, contractors, and reliable local labor force are examples of what?
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