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Terms in this set (18)
What are the 4 types of content?
Dynamic content, messsaging, custom actions, recommendations
What are triggers?
Controls when and how the module is activated by a user. Examples include page load, event, click and more.
Controls how often a particular user is eligible to be shown the module. For example, once per pageview, week, or month
Two types of messaging
Overlay - A large or prominent popup that appears at either the center, top or bottom of a user's screen, with various blocking configurations. Perfect for getting visitors to sign up for a newsletter or for Exit Intent scenarios.
Notification - A subtle and unobtrusive messages that can appear at any one of the corners of the screen, per your configuration. Perfect for social share notifications, coupons, Social Proof messages, and more.
two approaches to custom actions
Visual Editor - Make point and click changes. No technical expertise required.
Explain the different parts of a campaign
Experience - the groups of tests running
Variations - the different views within each experience
Two types of testing in DY
A/B testing - used for A/B/n testing. Each Variation gets a static percentage of the total traffic until the test is manually stopped.
Automatic Allocation - used for Optimization. Traffic is dynamically allocated to a Variation based on performance against the Primary Metric.
What is Variation Exposure (Stickiness)?
indicates how often a user who meets the targeting criteria is eligible to receive any of the Variations in the Experience.
What are the 3 options for variation exposure
No stickiness, session stickiness, user stickiness.
Session Stickiness - An eligible user will continue to receive the same Variation throughout the session. If they return to an additional session while the test is still running, they could receive a different Variation.
Best used in Automatic Allocation or Optimization tests so that a user has the best chance to receive the better performing Variation if they return while the test is still running.
User Stickiness - An eligible user will always receive the same Variation as long as the test is running - in their current session and in every returning session.
3 Common uses of dynamic content
banners, hero banners ,site content
3 common uses of messaging
overlays, notifications, bottom obars
4 common uses for custom actions
hover effects, color changes, text changes data tracking
What are the 3 main steps for a site personalization workflow?
Module configuration, configure experiences, publish model
What are the two steps to model configuration?
Selecting the module type and define module settings
What are the 3 steps for configuring experiences?
Create a new experience, define targeting, configure test settings
3 ways to create content at scale
from temples, duplicating variations and experiences, import variations from another experience
What are the two sections of Audience Explorer?
Audience Explorer - Live view of size and impact of of the Audience segment. In this tab you can create segments and Audiences by selecting targeting criteria.
Audience Manager - View created Audiences and Audience Reports. Compare Audiences to each other in Audience Reports.
he difference between audience conditions and Targeting conditions
Targeting conditions are usually applied to the same session (other than elapsed time from event).
When using the "part of audience" condition, the user should be part of the audience in the session or complete the conditions set in the audience in the session. Otherwise, the experience won't be triggered.
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