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Business Fundamentals, Marketing, & Certification

Terms in this set (11)

Desired Annual Income
First step to success
Product, Price, Place, Promotion
The 4 P's of Marketing
Pull
Type of promotion that makes a potential client aware of his or her services via advertising
Push
Type of promotion that encourages potential clients to purchase in volume via an incentive, such as seasonal or bulk discounts
Product
The specific product or service offered to customers
Price
The amount charged for a product or service including volume discounts, seasonal pricing, and bundle packages
Place (Distribution)
Channels a product or service will go through to reach the customer
Promotion
The communication of information about a product or service with the goal of generating a positive customer response
2.0
Number of continuing education credits necessary for NASM recertification
2 years
Time frame in which a fitness professional has to complete the recertification application
20 seconds
Timeframe in which a first impression is made
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