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Mass Media and Society Final

STUDY
PLAY
The Gannett corporation owns newspapers, magazines, and radio and television Stations. Gannett is:
vertically integrated
Of all the media_________ is the fastest growing.
Digital media
The term that describes the way that different people process messages differently is:
Selective perception
The Mass Communications model:
A SENDER puts a MESSAGE on a MEDIUM that delivers it to a RECEIVER. FEEDBACK occurs when that receiver responds and that response changes subsequent messages from the sender. Distortion or interruptions that interfere with clear communication at any point is called NOISE.
What are the 8 mass media industries
Books, newspapers, magazines, recordings, radio, movies, television, the internet
The central force driving the media business is:
money/profit
The melding of communications, computer, and electronics industries. It is also the economic alignment of different types of media companies to offer a variety of services.
convergence
Agenda-setting refers to the flow of information from:
news organizations to their audiences and one news organization to the other.
The tendency of journalists to report similar quick conclusions about an event is called:
consensus journalism
The U.S. Military practice of embedding reporters with troops in the Iraq war included:
-Offering reporters access to the front lines
-Reversal of Pentagon policies of isolating reporters from military operations.
-keeping reporters within the military's control
-relying on reporters not to compromise the secrecy of military operations
The nation's first photojournalist
Mathew Brady
Ernie Pyle's reporting in WWII focused on:
The trials of the soldiers fighting the war rather than battles and statistics.
The first TV newscasts were_____ long.
15 minutes
Accreditation of reporters by the government began:
During the Civil War
Several studies suggest that ______ is not the cause of aggressiveness in children
TV
Benjamin Franklin started:
-The first circulating library in American
-The first American book printing press
-The first book store
-The first American publishing house
Paperback books:
-Drastically dropped the price of books
-Could fit into a pocket or purse
-Democratized reading in America
-Became popular when Pocket Books began publishing best sellers in 1939
These events contributed to the growth of the US book publishing industry in the 20th century:
-Compulsory education
-The International Copyright Law
-The formulation of publishing houses
The International Copyright Law of 1891 required:
That all authors had to give permission to publish their work.
Book critics disagree that:
"blockbusters have encouraged the publishing of less commercial books such as poetry."
The costs of new technologies used in book publishing have_____per-copy prices of books.
lowered
One benefit of chain bookstores is that:
many people who once bought few books now buy more.
Compulsory education by 1900 meant:
more demand for text books.
E-books- electronic books with links to databases for delivery of book content on a small screen-have quickly developed into a major market that is significantly increasing overall sales. This is a lie.
E-books have NOT quickly developed into a major market that is increasing sales.
The five major markets of the book industry:
-textbooks
-mass market
-religious books
-trade
-university press/book clubs
The best legal defense against a charge of libel is
the truth
The technological advances of the 19th century-including cheaper newsprint, mechanized printing, and the telegraph- enabled newspapers to reach a significantly _______ _______ faster than ever before.
larger audience
The ____ press made newspapers affordable and available to the masses; its legacy continues today in gossip columns.
penny
Highly emotional reporting, exaggerated or inaccurate reporting emphasizing crime, sex, and violence is often referred to as _____ journalism, named after a popular comic character of the late 19th-early 20th century.
yellow
Charles Foster Kane, the lead character of the film "Citizen Kane", was loosely based on the real life and career of the NY newspaper publisher________.
William Randolph Hearst
The _______ side of a newspaper handles everything that you read-news, features, editorials, cartoons, and photographs. The business side handles everything else.
editorial
Sedition is:
Writing that authorities believe could incite rebellion against the gov't.
For the 1st 30 years of the 20th century, newspapers dominated the country. The 1st real mass media competition faced by daily newspapers came from:
Television
This is not true of newspapers:
Teenagers are increasingly turning to newspapers for information and entertainment
This newspaper was created in 1982 by Gannett: (The so-called "Nation's Newspaper" features expensive color graphics, a detailed national weather report, comprehensive sports coverage, and short news stories.)
USA Today
Today, most major cities have at least 2 newspapers. This is a lie.
Most major cities do NOT have 2 newspapers.
A syndicate is:
a news organization that sells articles for publication to a number of newspapers simultaneously.
Readership surveys indicate that _______ today are less likely to read a newspaper than men.
women
Newspapers do NOT depend primarily on:
subscriptions for financial income.
Because newspaper circulation is declining, large corporations have been hesitant to buy them, hence most remain family or independently owned. This is false.
Large corporations have been willing to buy them.
The first truly national magazine with a large circulation was:
The Saturday Evening Post
Investigative reporting was pioneered in the early 1900s by which magazine?
McClure's Magazine
In addition to general interest content, which of the following subjects of interest today also grabbed the attention of magazine readers in the early 19th century:
Social crusades, the arts, political issues
"Muckrakers" were America's first:
Investigative reporters
Newsweek is an example of a:
Consumer magazine
Broadcast Engineering is an example of a:
Trade, technical, or professional magazine
The _______ department of a magazine handles everything regarding the content, except for advertisements.
editorial
The______ department of a magazine handles the organizational details, including hiring, paying bills, and office management.
administration
________ magazines are mainly purchased by readers directly at such places as supermarkets, not by subscription.
point-of-purchase
In today's volatile marketplace, only ___ in three magazines will likely survive more than five years.
one
The ______________ encouraged growth of magazines by insuring their quick, reasonably priced widespread distribution.
Postal Act of 1879
Among publishing giant Henry Luce's many creations was____________.
Time magazine
Writers who are not on the staff of a magazine but who are paid for each individual article they have published are commonly called________.
freelancers
Magazine publishers today have 2 basic choices when seeking an audience. They can either seek a ____________ audience or a ___________ readership.
-definable, targeted, loyal
-broad, general
Most of the big profits and losses in the recording business today come from the sales of ________ music.
popular
A recording company typically involves 5 separate levels of responsibility:
-Administration-handles the bills
-Distribution-gets recordings into the stores
-Artists & Repertoire-finds new artists and searches for new songs
-Marketing/promotions-decides how to best sell the recordings
-Operations-manages the technical aspects of making recordings
The first recording technology to replace the wax cylinder was the _________.
gramophone
In the 1950s, the introduction of _________ redefined the concept of popular music
rock-n-roll
Increasingly, the major record companies are now concentrating their resources behind______acts.
fewer
From the recording industry's earliest days, profits in the business have been tied to advances in__________.
technology
_______ and ________ are the two American music licensing agencies that pay artists royalties.
ASCAP, BMI
Peer-to-peer music swapping over the internet is known as________.
file-sharing
According to the text, approximately 5,000 companies in the US currently produce music, but only 4 of them dominate the industry. Name one of them:
Sony, Warner, BMG
With profits from recording sales waning, ________ have increasingly become high-profile, high-profit showcases for technological innovation and an essential source of revenue for today's performers.
concerts
Thomas Edison is credited with inventing and introducing the _________ (or "sound writer") more than a century ago.
phonograph
The federal government has regulated radio from:
almost the very beginning.
The federal gov't now regulates radio because the number of possible broadcast signal frequencies is virtually unlimited and government intervention is the only way to maintain order and control. This is false.
The fed gov't does not regulate radio because of unlimited frequencies.
Broadcast and print media in the US are both directed by the federal government. This is false.
Broadcast and print media are NOT directed by the federal government.
By its sheer speed, radio transformed national politics by:
transmitting the sounds and words of public debate to a wide audience.
The most significant trend in radio today is the re-positioning of stations to appeal to larger and broader audiences so that advertisers will pay higher rates to reach more people. FALSE!
The most significant trend in radio today is NOT the repositioning of stations to appeal to larger and broader audiences.
Radio is a commercial medium, supported financially almost entirely by
advertising
A_______ licensing agreement is an arrangement where radio stations become authorized to use recorded music for broadcast by paying a fee.
blanket
ASCAP is an acronym for
American Society of Composers Authors and Publishers
The Radio Act of 1927 included the concept that broadcasters must operate in the________________. It became the foundation for all broadcast regulation in the US.
"public convenience, interest, or necessity"
The Telecommunications Act of 1996 removed the limit of _________ one company can own.
stations
FCC stands for:
The Federal Communications Commission
Sirius and XM are currently offering subscription:
satellite radio
The text lists 5 popular radio forms today, list two:
pop, country
The invention of ________ made radio portable to a wide audience.
car radio
________ is the % of the total population that a station is reaching
ratings
_______ is the % of people listening to the radio that a station is reaching
share
Recording companies illegally paying radio stations to play their songs on the air is commonly known as:
payola
In a radio station, the_______ oversees what goes on the air, including news, format, and people.
program manager
In a radio station, the _____ department schedules commercials, makes sure they run correctly, and bills the clients.
traffic
TV commentator Jeff Greenfield summed it up well. "The most common misconception people have about television concerns its product. To the viewer, the product is _________. To the TV executive, the product is _________."
programming, audience
Commercial TV today exists primarily as an___________.
advertising medium
The __________ department of a local TV station manages the programs the station makes in-house and also produces local commercials. The _________ department integrates the advertising with the programming, making sure that all the ads that are sold are aired when they're supposed to be.
production, traffic
_________ are local television stations that carry TV network programming but are not owned by the networks.
Affiliates
National and local Nielsen television ratings describe audience viewing numbers and habits to advertisers. The_______ is the percentage of the total number of households w/TV sets. The ______ is the percentage of the audience w/TV sets turned on that is watching a program.
rating, share
Personal characteristics such as age, gender, occupation, and income are among the important___________ information that Nielsen and other research companies can supply tv stations and advertisers.
demographics
A________ is a collection of TV stations that offers programming-usually simultaneously- throughout the US during designated times.
network
Recent research cited in the text suggests that the amount of time per day spent by Americans watching tv is now decreasing, thanks to the internet. FALSE!!!!
The amount of time per day spent by Americans watching tv is increasing.
As a result of the quiz show scandals of the 1950s, cautious advertisers and their agencies took over responsibility for producing the shows their products support.FALSE!!!!!
Advertisers did NOT take over responsibility to produce the shows their products supported.
Today, TV fees fund most of the costs of organized:
professional and collegiate sports
Digital video recorders free viewers so they can decide what programming they want to watch and when, a practice called:
time-shifting
With traditional audiences shrinking, advertisers are increasingly turning to __________ as an income stream.
Spanish language TV
Writers, moviemakers, singers, and other creative people are among those who have turned to the courts to protect their________.
intellectual property
The lack of access to digital technology among low-income, rural and minority groups is known as the __________.
digital divide
_____________ rules require Internet service providers to keep their networks open and available to carry all legal content from all carriers.
Net Neutrality
Google is an example of an Internet________
search engine
______________, a computer language, allows people to create and sent text, graphics, and video information electronically and also to set up electronic connections from one source of information to another.
Hypertext transfer protocol
Google agreed to accept free-speech restrictions in______ in order to enter that fast-growing market.
China
______________ technology reduces the electronic storage space needed to store huge content files, such as full-length movies.
Data compression
Internet explorer is one of the 2 most widely used commercial Internet________.
browsers
_____ technology allows many users to collaborate to create and update an internet page.
wiki
RSS or_______________ technology allows people to create a personal set of Internet programs and services to be delivered to single Web site locations.
Really Simple Syndication
__________ is the process by which the various media industries intersect.
convergence
_________ is the distribution of an audio or video file by online syndication, usually by subscription.
podcasting
__________ is one of the ways discussed in the text that the internet generates $$$.
Advertising
A ___________ is an online discussion group where people can post comments about a topic in a running conversation. They have also become frequent sources of information for news organizations seeking public reaction to ongoing events.
chat room/discussion boards
Futurist Paul Saffo theorizes that over the past five centuries the pace of change has always been about ____ years from the introduction of a new technology to its complete adoption by the culture.
30
The American Marketing Association defines _________ as "any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor."
Advertising
Similar to advertising on the radio, the television industry typically broadcasts programming that has ______ sponsorship.
direct
Advertising ______ a mass medium.
is NOT
Advertising experts say American advertising shares 3 main characteristics: style, ubiquity, and________.
repetition
A Harvard study states that the average American is exposed to ______ advertisements a day.
500
Advertising businesses and media industries are ___________ meaning what happens in the advertising business directly affects the media industries.
interdependent
The ______ ______ ________ is a federal governmental agency that can legally stop businesses that restrict competition or that deceive or otherwise injure consumers. This includes the ability to order an advertising campaign to be ended.
Federal Trade Commission
While experts believe that there are 15 ways or "needs" that advertisements can appeal to consumers, studies suggest that the need for ___________ is the most commonly used appeal.
affiliation
An online message that is entertaining enough to get consumers to pass it along over the Internet is known as ________ marketing.
viral
_____________ data is valuable to advertisers and includes information about potential consumers' age, ses, income level, marital status, geographic location, and occupation.
Demographics
The motion picture industry makes more money annually than either the newspaper or television businesses. FALSE!!!!
The motion picture industry DOES NOT make more $$$$ annually than the newspaper or tv businesses.
Researchers have convincing evidence proving that the media can change the voting behavior of large groups of people. FALSE!!!!!
Researchers DO NOT have convincing evidence proving that the media can change the voting behavior of large groups of people.
The central force driving the media business in America is the desire to inform the public. FALSE!!!!
The central force driving the media business in America is NOT the desire to inform the public.
Because individual music downloading is growing in popularity, overall recording industry income is up. FALSE!!!!
The overall recording industry is NOT up because individual music downloading is growing in popularity.
Blacklisting was the movie industry's early practice where studios would rent films to theater exhibitors without first allowing them to preview the movies first. FALSE!!!!
Blacklisting WAS NOT the movie industry's early practice where studios would rent films to theater exhibitors without first allowing them to preview the movies first.
Radio was the first serious threat to the audience and financial dominance of the film industry. FALSE!!!
Radio WAS NOT the first serious threat to the audience and financial dominance of the film industry
The first sound motion picture was DW Griffith's controversial epic, "The Birth of a Nation" in 1915. FALSE!!!!
The 1st sound motion picture WAS NOT DW Griffith's "The Birth of a Nation"
The American film industry had its beginning in NY, but was lured west to LA by
cheap land, moderate weather, and inexpensive labor.
The so called "Hollywood ten" were major stars who banded together to form United Artists. FALSE!!!
The "Hollywood Ten" did NOT band together to form United Artists.
The screen Actors guild, The Screen Writers Guild, and the Screen Directors Guild are all unions that helped introduce _____________ into the movie-making business.
professionalism
With the creation of the movie blockbuster, attendance at theaters has been regularly rising since the 1960s, a trend that continues today. FALSE!!!!
Movie attendance has fallen since the 1960s.
Because of the technology involved, digital movies can be distributed and shown on more screens, but the process itself is more expensive, leading to the current increase in ticket prices. FALSE!!!
Digital movies HAVE NOT led to the current increase in ticket prices.
The Motion Picture Producers Association (MPPA) is a federal agency that governs movie content through the use of a ratings system. FALSE!!!!
The MPPA is NOT a fed. agency that governs movie content through the use of a ratings system.
The early _____________ was when a movie studio hired a stable of salaried stars and production under exclusive contracts.
studio system
3-D, Cinerama,and Cinemascope are all examples of widescreen color movie technology designed with with the idea of luring the audience back into theaters and :
away from television
Collectively, subscription airline rights, DVD reproduction rights, video game rights, and song rights are all examples of _________ rights.
ancillary
__________ are the people who help gather the funding to create a movie project.
Producers
_________ organize all the tasks necessary to turn a script into a movie.
Directors
____________ design(s) a plan to advertise and promote a movie to the public
marketing
__________ produced "Steamboat Willie," the 1st animated sound cartoon, and "Snow White," the 1st feature-length animated film.
Walt Disney
Recent studies indicate that ___________ in the 13-25 age group are less likely to go to the movies today.
males
Today, most of the movies that are distributed by the major studios and exhibited at your local theaters come from ___________ companies that produce movies under agreements with individual studios.
independent
Today, ____________ sales, not domestic sales, account for more than 1/3 of the American movie industry's profits.
overseas
Research cited in the text suggests that from the ages of 3-16, children spend pore time in front of a TV than they do in:
school
Content analysis research cited in the text strongly suggests that women today are still portrayed in a stereotypical manner in the media, especially in:
romance novels and soap operas
Content analysis research cited in the text suggests that because the audience of Latinos, African Americans and Hispanics is very large, daily newspapers and mainstream TV has been quick to dispel stereotypical representation. FALSE!!!!
Newspapers and mainstream TV HAVE NOT been quick to dispel stereotypes.
There is a link between children who watch a lot of TV and:
poor school performance
Most children have serious problems with aggression and violence after prolonged TV viewing. FALSE!!!
Most children DO not have serious aggression and violence problems after prolonged TV viewing.
Heavy TV viewers are less fearful, less trusting, and less apprehensive than lighter TV viewers. FALSE!!!!
Heavy TV viewers ARE NOT less fearful, less trusting, and less apprehensive than lighter TV viewers.
The current trend in mass media ownership is a proliferation of small, independent start-up operations going at it on their own as opposed to a few large companies buying up the smaller companies and concentration ownership. FALSE!!!!
The current trend in mass media ownership IS NOT a proliferation of small independent start-up operations.
Writer/director/producer/actor HG Wells was the creative force behind the landmark film "Citizen Kane" FALSE!!!!
HG Wells WAS NOT the force behind "Citizen Kane"
Radio journalist Edward R Murrow gained lasting international fame for his ____________ broadcasts and other reports during WWII.
"This is London"
Since the 1990s, the American public has read fewer newspapers but watched more news on TV. FALSE!!!
The American public HAS not read fewer newspapers and watched more TV since the 90s.
A recent governmental study indicates that older children having more financial resources, are much more likely to pay attention to tv advertising than younger children who lack such resources. FALSE!!!!
Younger children are more likely to pay attention to TV ads than older children.
Advertising and PR are 2 forms of mass media that had their origins early in the 20th century. FALSE!!!
Advertising and PR ARE NOT MASS MEDIA!!!
A media corporation that owns more than 1 type of unrelated media property such as newspapers, magazines, and radio and tv stations- is vertically integrated. FALSE!!!!
A media corporation that owns more than 1 type of unrelated media property is NOT vertically integrated.
The AP is an example of a:
cooperative news gathering organization
The concept of ___________ is the idea that the idea that the American press doesn't tell people what to thing but does tell them what to think about.
agenda setting
The idea that everyone absorbs media messages uncritically and reacts the same is known as the:
magic bullet theory
Historians generally agree that the 1st US President to effectively use the mass media-especially radio-to stimulate public support was:
Franklin D Roosevelt
The communications theory that people with divergent views may be reluctant to challenge the consensus of opinion as offered by the media is known as the ______________.
spiral of silence
A major study on the influence of mass media on politics suggests that only a small % of voters are _______ by political ads, while the majority of voters were __________ in their thinking.
converted, reinforced
Since the 2004 presidential election campaign, the use of __________ messaging and advertising has been significantly increasing, replacing, in part, the use of other traditional media tools such as TV.
Internet
The transmission of information and ideas from mass to opinion leaders and then on to friends and acquaintances is known as the _________ method of communication.
two-step
Radio is an example of __________. The internet is an example of___________.
one-way communication, two-way communication
A company that owns media companies as well as businesses that are completely unrelated to the media business is called a:
conglomerate
Mathew Brady was to __________ as Edward Murrow was to radio.
Photojournalism
The International Copyright law of 1891 stipulated that only American authors could be paid for their works. FALSE!!!!
The International Copyright law of 1891 DID NOT stipulate that only American authors could be paid for their works.
Who started the 1st circulating library in America?
Benjamin Franklin
Because of the narrow profit margins, the growth of paperback books sales has helped contribute to a reduction of the overall number of books published in the United States. FALSE!!!
The growth of paperback books sales HAS NOT helped contribute to a reduction of the overall number of books published in the United States.
The costs of new technologies used in book publishing have increased per copy prices of books. FALSE!!!
New technologies used in book publishing have NOT increased per copy prices of books.
Small publishing houses typically specialize in printing books having specific topics such as:
bicycling, or the environment, or topics such as poetry that may be unattractive to larger publishers
With today's readers having broader interests, the trend in book publishing nowadays is an increasing number of small specialty publishers and a decrease in large consolidations. FALSE!!!!
The trend in book publishing is NOT an increasing number of small specialty publishers and a decrease in large consolidations.
Compulsory education in the United States decreased book sales by consolidating the number of available books directly into classroom and school library use. FALSE!!!
Compulsory education in the US DID NOT decrease book sales.
E-books, electronic books with links to databases for delivery of book content on a small screen have quickly developed into a major market that is significantly increasing overall sales. FALSE!!!!
E-books have NOT developed into a major market.
Since the 1970s, the overall number of daily newspapers in the United States has increased, but only slightly. FALSE!!!!
The overall number of daily newspapers in the US has NOT increased.
To remain competitive, newspapers today are offering special sections and features to appeal to:
women and younger readers
The widespread unionization of newspaper employees that started in the early 20th century helped lead to the era of sensationalism in American journalism because reporters felt free to say what they wanted since their jobs were protected. FALSE!!!
Unionization of newspaper employees DID NOT lead to the era of sensationalism.
The administration department of a magazine handles everything regarding the content, except for advertisements. FALSE!!!
The administration department of a magazine DOES NOT handle everything regarding the content.
Advertisers can target their audiences better in________ than in most media.
magazines
Today, men are the most lucrative audience for magazines. FALSE!!!!
Men are NOT the most lucrative audience for magazines.
Although overall circulation of magazines today is down, advertising income continues to go up because:
magazine readers are a very good consumer audience
While subscribership of magazines is shrinking, those subscribers who do remain seem willing to pay more for the magazines they want; hence, publishers are gradually...
increasing their rates.
The_________ department of a publishing house typically also encompasses several smaller departments, including advertising, promotions, and sales.
marketing
Book publishers pay authors a ___________ for their work, and established percentage of the book's price that typically runs between 6-15 percent of the cover price. Those publishers may also pay the author an_________ which is an amount paid before the book is actually published.
royalty, advance
A best-selling book that achieves enormous financial success is commonly known as a:
blockbuster
A false statement that damages a person's character or reputation is known as:
libel
The technological advances of the 19th century - including cheaper newsprint, mechanized printing, and the telegraph-enabled newspapers to reach a significantly___________ faster than ever before.
larger audience
A _____________ is a news organization that sells articles for publication to a number of newspapers simultaneously.
syndicate
The social movements of the 1960s briefly revived the ____________ press, giving a voice to those not significantly represented in the mainstream press, if at all.
alternative
A __________ is a small-format newspaper, usually 11 inches by 14 inches, featuring illustrations and sensational stories.
tabloid
In the late 19th and early 20th centuries, two New York Publishers, William Randolph Hearst and ________________ competed against each other for news and readership. Their overplaying of events illustrated that newspapers could have a significant effect on political studies.
Joseph Pulitzer
Highly emotional reporting, exaggerated or inaccurate reporting crime, sex, and/or violence is often referred to as __________ journalism.
yellow
For the first 30 years of the 20th century, newspapers dominated the country. __________ was the first mass medium to come along and challenge that dominance.
Television
The editorial side of a newspaper handles everything that you read-news, features, cartoons, and photographs. The___________ side handles everything else, including production, advertising, distribution, and administration.
business
USA Today, The Wall Street Journal, and The New York Times are examples of daily _________ newspapers.
national
The wide-spread introduction of the new mass medium of ____________ in the 1950s dramatically contributed to a decline in newspaper readership.
television
A "muckraker" is an early name for what today is more commonly called an ______________.
investigative reporter
Entertainment Weekly is an example of a___________ magazine.
consumer
Veterinary Practice Management is an example of a ____________ magazine.
trade-related
The modern trend of a magazine seeking to find a specific audience interested in the information that it can deliver is known as ______________ an audience-a strategy that magazines can do more effectively than any other medium.
targeting
An_______ is an audio or video file made available on the internet for anyone to download, often available by subscription.
e-book
Industry experts say people generally keep an individual magazine an average of 17 weeks an that magazine has at least 4 adult readers during that time. That sharing is called _________________.
pass-along readership
Today, most of the big profits and big financial losses in the recording industry occur in the__________ field.
popular music
_________ are the primary way recording artists make money today.
Live concerts
In recent rulings, the US Supreme Court has supported the rights of free music software providers and individuals to download copyrighted music. FALSE!!!!
The US Supreme Court HAS NOT supported the rights of free music software providers.
The American Society of Composers, Authors, and Publishers (ASCAP) and Broadcast Music Incorporated (BMI) are the 2 unions that support and protect the rights of musicians playing live concert and club performances.FALSE!!!
ASCAP and BMI DO NOT support and protect the rights of musicians playing live concert and club performances.
________ was the first mass medium to give an audience the ability to hear news as it happened in real time.
Radio
As it has evolved over time, the medium of radio today is more of an everyday ___________ than a necessity.
accessory
In the US, the print, radio, and TV media are all regulated by the federal government. Only the internet is unregulated. FALSE!!!
The print, radio, and TV ARE NOT regulated by the federal gov't.
A key trend to capture ratings in radio today is the mixing of formats on a single station at a time to draw large, diverse audiences.FALSE!!!
A key trend to capture ratings in radio today is NOT the mixing of formats on a single station.
The federal gov't today regulates and limits the number of radio stations any one company can own. FALSE!!!
The federal gov't today DOES NOT limit the number of radio stations a company can own.
The domestic newspaper business, tv industry, and book business all individually make more $ today than the American____________.
film industry
Because the major movie studios make so much profit from big blockbusters, those companies are increasingly willing to invest some of that cash on an expanding number of:
smaller, riskier films.
American motion picture companies now make more money from overseas distribution than from domestic showings. FALSE!!!
Overseas distribution DOES NOT make more money than from domestic showings.
Commercial tv exists primarily as an:
advertising medium
Despite the advent of the internet, tv watching in the United States continues to:
go up every year
Both radio and tv were first established as _____________________ before developing a serious news presence.
entertainment media
The traditional network share of the prime time tv audience has remained steady over the past 30 years. FALSE!!!
The traditional network share of prime time tv has NOT remained steady over the past 30 years.
____________ has emerged as one of the new promising markets for programming.
Spanish-language television
The ____________ department of a local tv station selects the shows that you will see and develops that station's on-air schedule.
programming
The ____________ department of a local tv station manages the programs the station creates in-house and produces local commercials.
production
The assassination of _______________ is considered a major turning point in where people turned for news and how tv covered major breaking news events.
John F. Kennedy
___________ was a popular early television Western that had its origins as a hit radio serial.
Gunsmoke
"I Love Lucy" was an early television ______________ featuring such famous bits as "Lucy at the Chocolate Factory."
situation comedy
The only type of early tv that didn't directly come from radio was the:
talk show
Today, the movie industry makes most of its money not through theater ticket sales, but through the expanding ___________ market.
home video
DVD sales, video game rights, song rights, tee-shirt sales, action figure sales, and network television rights are all examples of __________ rights of marketing opportunities that are related to a movie in addition to direct income from the movie itself.
ancillary
During the 1950s, a nationwide communism scare during the Cold War led to many movie studio owners ____________ (or refusing to hire) individuals who were suspected of taking part in subversive activities.
blacklisting
The "____________" in 1927 was the first feature-length motion picture with sound.
Jazz Singer
Produced by Walt Disney, _____________in 1928 was the first animated sound cartoon.
"Steamboat Willie"
_______________ was an early silent screen comedian known for his extraordinary physical stunts and dare doing.
Buster Keaton
The_______________ system of promoting movies was developed by the independent studios and showcased popular movie personalities to lure audiences to the theaters.
star system
Adult Contemporary and News Talk/Information are examples of current popular radio:
formats
_____________ is government action that removes restrictions on the business operations of an industry.
Deregulation
People who listen to their radios in their cars between the hours of 6-9 a.m and 4-7 p.m are referred to as a _____________ audience.
drive-time
______________ is the man responsible for both "The War of the Worlds" radio broadcast and the film "Citizen Kane"
Orson Wells
The 1937 fiery crash of a German airship, the _____________, demonstrated radio's power and ability to report news events.
Hindenburg
___________ is the music/recording pioneer whose solid-body electric guitar and multi-track taping innovations helped revolutionize the industry.
Les Paul
At a typical recording company, the _______________ division finds, develops, and coordinates musical talent, plus searches for new songs to record.
artists and repertoire