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raw data

facts and figures


is useful data that can influence people's choices and behaviors

first mover advantage

is the strategic advantage that companies earn by being first in an industry to use new information technology to substantially lower costs or to differentiate a product or service from that of competitors

sustaining competitive advantage

key is using information technology to continuously improve and support the core functions of a business

data mining

process of discovering patterns and relationships in large amounts of date

supervised data mining

usually begins with the user telling the data mining software to look and test for specific patterns and relationships in a data set

unsupervised data mining

user simply tells the data mining software to uncover whatever patterns and relationships it can find in a data set

affinity patterns

occurs when two or more database elements tend to occur together in a significant way

sequence patterns

occur when two or more database elements occur together in a significant pattern in which one of the two elements precedes the other

predictive patterns

help identify database elements that are different

protecting information

the process of ensuring that data are reliably and consistently retrievable in a usable format for authorized users but no one else


identifying users by unique measurable body features such as fingerprint recognition or iris scanning


uses internal and external sources of data to provide managers and executives the information they need to monitor and analyze organizational performance


are private company networks that allow employees to easily access, share, and publish information using internet software.


two companies convert purchase and ordering information to a standardized format to enable direct electronic transmission of that information from one company's computer system to the other company's system


networks that allow companies to exchange information and conduct transactions with outsiders by providing them with direct, web-based access to authorized parts of a company's intranet or information system

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