Upgrade to remove ads
Chapter 1 & 2 Intro To Mass Communication Theory
Terms in this set (19)
When a source, typically an organization, employs a technology as a medium to communicate with a large audience
a search for truth through accurate observation and interpretation of fact
Four Reasons Why Implementation of Scientific Method are Difficult for Researchers (Reason #1)
Most of the significant and interesting forms of human behavior are difficult to measure
Four Reasons Why Implementation of Scientific Method are Difficult for Researchers (Reason #2)
Human behavior is complex
Four Reasons Why Implementation of Scientific Method are Difficult for Researchers (Reason #3)
Humans have goals and are self reflexive
Four Reasons Why Implementation of Scientific Method are Difficult for Researchers (Reason #4)
The simple notion of causality is sometimes troubling when it is applied to ourselves
theory based on empirical observation guided by the scientific method
British Cultural Studies
Perspective focusing on mass media and their role in cultural groups and in promoting a public forum in which definitions of the social world are negotiated
The era of meaning making perspective
Active Audience that uses media content to create meaningful experiences
Assertion that people use expectations of the social world to make sense of that social world.
levels of analysis
Microscopic Theory & Macroscopic Theory
mass society theory
Perspective on Western, industrial society that attributes an influential but often negative role to media
Social Scientific Theory
Theory seeking prediction and control. Based on and guided by empirical research
Theory explaining how a media system should operate in order to conform to or realize a set of ideal social values.
Normative, but practical. Not only how media should ideally operate but how it can operate to meet specific ends
Refers to knowledge and ideas all of us have by simple virtue of being media consumers
Theory seeking emancipation and change in a dominant social order.
Scientific Perspective (40's - 50's)
"What did media do to people?"
Looked for direct effects but was unsuccessful
the study of understanding, especially by interpreting action and text
THIS SET IS OFTEN IN FOLDERS WITH...
Chapter 3 - Rise of Media Industries and Mass Soci…
Mass comm theory ch 9
Mass comm theory Ch 8
YOU MIGHT ALSO LIKE...
Mass Comm Theory // Part 1
Mass Comm Theory Ch. 1-4
Mass Communication Theory Ch. 1
OTHER SETS BY THIS CREATOR
ARH 202 Midterm
Media Law - Final Exam
ARH 201 Vocabulary Quiz
Editing Methods and Practice Final