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Chapter 3 - Rise of Media Industries and Mass Society Theory
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Terms in this set (16)
Oligopoly
The concentration of increasing numbers of media businesses in the hands of a few large companies
Yellow Journalism
Journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers
functional displacement
when the functions of an existing medium are replaced by a newer technology, the older medium finds new functions
Gesellschaft
Modern industrial society
Gemeinschaft
Folk society
mechanical solidarity
Folk societies
People compared to machines, impersonal
Organic Solidarity (Durkheim)
Compared people to animals
Personal freedom, growing, going through change
mass society theory assumption #1
Undermine social order, must be brought under elite control
mass society theory assumption #2
Directly influence the minds of average people
mass society theory assumption #3
Bad-long term consequences
mass society theory assumption #4
Average people are vulnerable to media, they're cut off and isolated
mass society theory assumption #5
Establishment of a totalitarian social order
mass society theory assumption #6
General decline in civilization
Direct effects assumption
The media, in and of themselves, can produce direct effects
functional displacement
when the functions of an existing medium are replaced by a newer technology, the older medium finds new functions
mass society theory
the idea that the media are corrupting influences that undermine the social order and that "average" people are defenseless against their influence
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