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Consumer Behavior Exam
Terms in this set (24)
What is consumer behavior influenced by?
Level if Involvement, Importance of Purchase
Which type of decision making do we use to purchase frequently consumed items?
Routine Decision Making
Are you likely to spend more or less money when you are shopping with friends?
Where is the transition zone located within a store?
Near the door, roughly 5-7 feet inside
The percentage of shoppers who fail to walk down an entire isle is referred to as what?
Which type of decision making do we use to purchase large, often expensive items we are unfamiliar with?
Extensive Decision Making
This is a shopper who likes to touch and pick products up
Touchy Feely Customers
These shoppers enjoy walking around stores with low intention of buying.
These shoppers always wait to the last minute to make purchases.
These shoppers often think the entire store is on-sale or cheaper due to some items being lower cost?
These shoppers buying habits are always changing and are difficult to analyze
The percentage of shoppers actually make it down an entire isle and are exposed to all products is referred to as what?
What will happen financially when you spend more time in a store?
Spend more money
These shoppers often purchase items in bulk with the intent to save money.
Collectors / Gatherers
These shoppers conduct extensive research for desired items. They often have little to no brand loyalty and typically shop alone.
These shoppers use budgets and know how to navigate quickly through stores with low impulse buys.
These shoppers enjoy shopping and treat it like an activity or entertainment.
What is an unplanned purchase?
A needed item that was forgotten
What is an impulse purchase?
Spontaneous purchase (wants)
What do consumers like about stores?
Mirrors, Touching Products, Finding Bargins
Loyalty cards are an example of which marketing technique to influence consumers buying behavior?
Commitment and Consistency
Free samples are an example of which marketing technique to influence consumers buying behavior?
Having a well designed store or using attractive employees is an example of which marketing technique to influence consumers buying behavior?
A store carrying low or limited inventory to increase demand is an example of which marketing technique to influence consumers buying behavior?
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