A&D - Unit 1, Intro
Terms in this set (28)
Message paid for by an advertiser or sponsor that is presented via print, digital, or broadcast media with the intention of prompting action by the target audience.
Company or organization that uses advertising to send a message about its product.
A pleasing and/or beautiful appearance.
Group to which a product is aimed.
The process by which products and services are introduced or presented t consumers. Marketing includes advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
The art and science of working with type.
The presentation of information and ideas, utilizing visual aids, such as type, photos, drawings and illustrations.
The combination of aesthetic and functional elements to produce a product or process.
The art of melding typography and other visual communication elements to create a product, such as a magazine, poster, packaging, advertisement, etc.
A symbol that represents a company brand in the marketplace, consisting of a logotype, a brand a symbol or unification of both.
Catchy phrase used to summarize the message of an ad and to solidify the brand in the audience's memory.
The means of communication through different venues, such as print, radio, television, and internet.
Software that operates on a mobile device, such as a cell phone or MP3 player, allowing the device to perform specific tasks.
Short form content is distributed on the internet through a web site.
The intangible sum of a company or product's attributes; its name, logo, packaging, history and reputation; the way a product is promoted.
A profession or occupation.
Information disseminated about a brand or product through various advertising media.
Factors that may help persuade a target market.
a source of support and supply.
Something that becomes popular within a segment of society or within mainstream society.
Printed digital file of a somewhat finished piece.
Creative solution to design a problem.
A collaborative plan between designers and client that describes what the project is to achieve, who the target audience is, project specifications, time frame and budget.
Diagram that represents words or ideas arranged around a key word which are used to generate and visualize ideas for problem solving.
Working sample of an ad, page, card or magazine.
Larger and more detailed drawing that is in scale and proportion.
Preliminary, quick, rough sketch.
Short Message Service
A communication service component that allows the exchange of short messages between mobile devices.