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MC Test 1
Terms in this set (59)
Producer decides what to show the consumer
Examples of Push Media
Radio, Broadcast TV, etc.
Consumer decides what they want to consume and when they want to consume it
Examples of Pull Media
Netflix, Hulu, Spotify, etc.
Push to Pull
Trend in 21st century society is a shift from ________________ media.
The consumption of _______ media is significant in this country.
Programming created for narrowly defined audiences.
Examples of Narrowcasting
Different types of magazines, food network, HGTV, and ESPN.
Is narrowcasting becoming more narrow?
1 in every 3 minutes spent online is devoted to
44 percent of American adults get news from
Theory some people have that, in the United States, we are at the highest level of quality and quantity of TV programming that we will ever have.
Reasons for Peak TV
More outlets for TV and changing revenue model
New Revenue Model
3 prong revenue model - Forms: Advertising, Cable Subscribers & Streaming Subscribers. More money available for creating programs.
Old Revenue Model
2 prong revenue model - The two primary sources of revenue was from advertising and cable subscribers. For every subscriber to a cable channel or broadcast network channel, that station gets money from the cable companies.
Consumer Acquisition Model
The idea that if you are a company, you need to illustrate different strengths to attract subscribers from different audiences. There is a different mindset for people who are browsing TV and people who are subscribing to services. You need to sell yourself differently to gain subscribers.
need to show that they provide something new and different & needs to create something that has an incredibly loyal and devoted audience. Size of the audience is not important, it's about how fanatical they are. It's about how much they love the programming
Companies paying for ads
Distribution of newspapers, subscribers, etc.
Advertising, circulation revenue
_____________ has traditionally (like in the late 90's), been much more substantial than _______________
Traditional Revenue Sources
Advertising & Circulation
The CPM Problem
(Cost Per Thousand) - Used to sell or explain the cost of advertising.
Digital CPMs are much ___________ than print CPMs.
New Revenue Models
Digital subscription & paywalls, Events, Sponsored content/advertorial, Direct Selling.
you pay a monthly fee
a large part of the content is free but you must pay to get past the "paywall" - there is premium content behind a subscription paywall.
Unique, high quality content
Number one thing a company MUST have is _________ that an audience wants.
The news outlet creating events around the community and advertising those events through their publication to their audience.
First type of revenue for events
Event is free
Second type of revenue for events, Get people to come to free, but sell positions to advertisers. (Have a table, talk to people, etc. Getting them to talk to people and advertise)
Content that looks like editorial content (blend in),
Produced by the advertiser:
There's a real benefit to the audience, it feels like it's not an advertisement.
Selling things directly to the audience. (Example-selling T-shirts)
• Comes from a set of businesses and institutions. Organizations are creating content that becomes _____________. It is information and commentary. It is normally presented as true and sincere. Information about contemporary affairs of general public interest and importance.
Functions of Journalism
Distribution of information and disseminating information.
Journalism in our society is intended to be part of the checks and balances of powerful people and powerful institutions (including government) in our country. If they get too corrupt, journalism's job is to inform the public and allow them to incite change.
The most important function of journalism.
Process of determining what events get covered/published, and what the content and nature of news will be.
Things that are of benefit to the public
A decision making process.
Nowadays, the gatekeeping function is _________________________ because there are more news outlets covering a fixed amount of news. There are more sources of information for the consumer because if one news station isn't covering a story, another one will be.
Counterarguments for weakening gatekeeping
Still strong in small, local communities with local coverage & significantly fewer outlets creating original content.
Characteristics of stories that make them news worthy.
How new is the information. How recent, how current, how timely.
The impact the story has on the audience. How important the story is.
How close the event is geographically to the audience.
How noteworthy and known the people/places are.
Quirky, unique, unexpected stories.
Any story that has a conflict is potentially news worthy.
The function of fact checking. News organizations must authenticate the information acquired from third parties, government organizations, etc.
Drawing attention to other people's work. Take work from other organizations and promote that work.
Empower people to be citizens
Publishing stories that let people know how to be a better citizen. Provide information on how to vote, how to be involved, how to be more informed, etc.
Code of Ethics
-Seek truth and report it
-Ethical journalism should be accurate and fair, journalists should be honest and courageous in gathering, reporting and interpreting information
-Identify sources clearly
-You want to give your audience as many tools to judge the quality and accuracy of the article
-Be vigilant and courageous about holding those in power accountable. Give a voice to the voiceless
-Accurate information is important
-When we talk about truth, it goes beyond accuracy. Provide understanding
-Ethical journalism treats sources, subjects, and colleagues/members of the public as human beings deserving of respect
-Balance the public's need for information against potential harm or discomfort
-The highest and primary obligation of ethical journalism is to serve the public.
-Avoid conflict of interest, real or perceived. Disclose unavoidable conflicts.
Be accountable and transparent
Ethical journalism means taking responsibility for one's work and explaining one's decisions to the public
Character based storytelling
Powerful tool for journalists; Add the human element to a story. This can connect to the audience and increase the impact of the story, and If you're predisposed to care about particular things emotionally, a story that targets those values will be more impactful to you.
Who, what, when, where, why, how. (more about information. Great for distributing information.)
Renders experience. Character. Scenic action. Setting. Motive. Chronology. (more about experience and emotions. Engages the audience.)
Tips on how to write a story
Don't write an introductory sentence - Best way to start a story is not with the topic, but with the character. (not "golf is important" but rather "Ralph Grimes, an active LSU community member, loves golf")
-Quote early. Quotes for opinion, emotion and vibe, not information - If you're telling someone's story, you want the audience to hear from them.
-Simple writing with a focus on accuracy
Let the story focus on what the people in it are experiencing. Let the story stand on its own.
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