Terms in this set (25)
What is Pathos?
Appeal to emotion
Using highly expressive language to manipulate readers emotions instead of offering factual evidence.
Example of pathos
"TOXIC emissons in our fair city have rocketed to a DANGEROUS high. Do your part to reduce the poisonous fumes in our air by turning off that BELCHING car engine.
What is Logos?
Appeal to logic
A call on the readers ability to think logically about a topic in order to change the readers mind.
Example of Logos
Pollution emissons in our city have reached a dangerous high, Reports of asthma and other respiratory problems are on the rise, and if air quality continues to degrade, residents' suffering will increase. Do your part to reduce the poisonous fumes in our air by turning off that car engine.
What is Ethos?
Appeal to authority
a reference to a quote from a person or source considered an expert to make a viewpoint seem believable.
Examples of ethos
According to the Department of Public Safety, pollution emissions in our city have reached a dangerous high.
When people endorse a product but aren't experts.
Michael Jordan says "He wears Tagless Hanes shirts because they make is life alot more hassle free."
projects the positive or negative qualities of a person or thing. As a result, the second item appears to be positive or negative in the readers eyes.
If federal employees are hired based on their political membership then this nation is not truly a democracy.
In crowd Appeal
The kind of flattery which encourages viewers to identify with an admired an envied group.
In crowd appeal example
A well-known supermodel sits in a luxury car. The viewers are supposed to connect the desirability and glamour of the woman to the desirability and glamour of the new car.
Bait and Switch
a form of advertising that is illegal
Bait and Switch example
"Come down to Carl's car Caravan and get this brand new SUV for zero down, zero percent financing, and a price that's as low as it's ever going to be." Then when you go to get the car, it is sold out...
a technique in which the readers are made to feel that a great movement is happening. They are made to feel as if they should join the movement or else they will be outcasts.
Example of bandwagon
An ad claims that 9 out 10 people are using their product
Used to get a strong reaction in readers.
Emotional Word example
"Nothin' says lovin' like somethin' from the oven'
descriptions that sound great but unprovable praises said about a product.
Glittering Gneralities example
"Our candidate is a true american and has strong family values that this country needs"
repeating the same word or phrase multiple times to make a point
Pictures or symbols
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