Upgrade to remove ads
Only $2.99/month

E-JOURNALISM: LATEST TRENDS

Terms in this set (40)

Advertorial (n)
an advertisement written in the style of a news item or feature, often provided by the publisher to complement adverts sold on that page
Advocacy (n)
public support for or recommendation of a particular cause or policy
Bait advertising (n)
an alluring but insincere retail offer made to switch a buyer from buying the advertised merchandise to buying sth costlier
Bulk (n)
the mass or size of sth large; (pl) copies distributed free, normally for promotion
Button (n)
a small disc or knob sewn on to a garment; a small web advertisement, usually around 165 by 90 pixels in size and commonly found in the right or left hand columns of a website
Buzz (n)
generating word-of-mouth, excitement or interest in a product or service
Civic (adj)
relating to the duties or activities of people in relation to their town, city, or local area; media technologies that create a strong sense of engagement among residents through news and information
Civil (adj)
relating to ordinary citizens and their concerns, as distinct from military or religious matters; occurring between citizens of the same country
Clickthrough (v)
redirecting a reader to a new page when they click on an advert
CMS (Content Management System) (n)
software designed to organize large amounts of dynamic material for a website, usually consisting of at least templates and a database (e.g. free open-source systems such as Drupal, WordPress and Joomla)
Content (n)
the material dealt with in a speech or a piece of writing, etc. as distinct from its form or style
Contextual advertising (n)
advertising programs which generate relevant advertisements based on the content of a webpage (e.g. Google AdSense)
CPA (Cost Per Action) (n)
a pricing model in which the advertiser is charged for an ad based on how many users take a specific, pre-defined action (such as buying a product from an online store) based on viewing an ad (also referred to as Cost Per Acquisition)
CPC (Cost Per Click) (n)
a pricing model in which the advertiser is charged for an ad based on how many users click it
Crowdsourcing (n)
the practice of obtaining information or input into a task or project by using the services of a large number of people, either paid or unpaid, typically via the Internet
Curate (v)
select, organize and present online content, merchandize, information, etc., typically using professional or expert knowledge
Cyber-dissident (n)
an individual who publishes information on-line that challenges or criticizes a government
Digest (n)
a compilation or summary of material or information; a periodical consisting of condensed versions of pieces of writing or news published elsewhere
Direct marketing (n)
sending advertising material directly to potential customers either by post, fax, email or information by telephone
Emerge (v)
(of facts) become known, apparent or prominent
E-zine (n)
a specialized online magazine, a regular television or radio program comprising a variety of topical news or entertainment items
Flash (n)
a sudden brief burst of bright light; a program used to display design-heavy, animated content on the web; a short news story on a new event
Hard (adj)
solid, firm, and rigid; reliable, especially because based on some facts or evidence
Hit (n)
a successful film, pop record, or song; an instance of downloading an element of a web page, rather than the page as a whole
Hype (n)
extravagant or intensive publicity or promotion of sth, a resulting public interest in the thing thus promoted
Impression (n)
an idea, feeling, or opinion about sth/sb, esp. one formed without conscious thought or on the basis of little evidence; the number of times an advert is seen, as a unit of measurement for selling advertizing space based on the exposure per thousand impressions
Media kit (n)
practical information available to potential advertisers regarding costs, etc.
Metadata (n)
data about data (such as descriptors indicating when information was created, by whom and in what format) which help to organize information online and make it machine-readable
Mojo (n)
a mobile journalist who uses light and portable reporting and communications tools to record, edit and transmit their work in different formats while in the field, outside an office
Multimedia (n)
a range of different delivery formats such as video, audio, text and images, often presented simultaneously on the Internet
Pay-per-view (n)
a single program that the viewer has to pay for
Peer-to-peer (P2P) (adj)
a network architecture in which users share resources on their own computers directly with others, which is often used to speed up videos and large multimedia pieces
PR (public relations)
the professional maintenance of a favorable public image of sb/sth
Retargeting (n)
advertising programs targeted at people who have previously visited a given website or channel, viewed a particular product, or added a particular product to their shopping cart
Rich media (n)
artwork formats such as Flash, Java and DHTML that allow interactive or multimedia content
Social media (n)
digital content creation, consumption and sharing via the Internet (through blogging, wikis, video/photo-sharing and social networking sites)
Soft news (n)
stories that are interesting but less important than hard news, focusing on people as well as facts and information
Superstitial (n)
a type of rich media advert that downloads gradually without obscuring other content on the page, usually more popular than pop ups
Viable (adj)
capable of working successfully
Viral (adj)
caused by, or relating to a virus or viruses; circulated rapidly and widely from one Internet user to another
YOU MIGHT ALSO LIKE...