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MAR3711 Class Test Questions
Terms in this set (22)
The annual cost of a NCAA corporate sponsorship is typically _____________.
S10 - $20 million
What was the most viewed sports broadcast of 2018, other than an NFL game, which occupied the first 7 on the list?
CFP National Championship: Alabama-Georgia
The NBA's benchmark for season ticket sales for its franchise is ___________.
Which of the following is not true relative to the two new professional football leagues?
a. XFL may hire players not eligible to play in the NFL
b. AAF has hired 3 women as assistant coaches
c. AAF will begin playing this year
d. XFL will begin playing in 2020
e. AAF will pay all players the same amount regardless of position
All of the above are true
The Tides diversity report gave the NFL a grade of ___________ for its racial hiring practices of 2018.
In developing Mercedes Benz Stadium, Atlanta Falcons owner Arthur Blank spent $40 million renovating and developing a nearby extremely depressed area of the city known as ___________.
Which of the following is not one of the costs that is driving the increased interest in marketing by sports organizations?
a. Talent costs
b. Operating costs
c. Facility costs
d. Ticket prices
All of the above are costs that are driving
Which of the following is currently having the greatest impact in driving the increased interest in sports marketing efforts to enhance revenues?
Sports as television content
What is considered the biggest complaint of those considering attending a sporting event?
Which of the following was identified in the lecture as being the biggest threat to sports?
The at-home viewing experience
In the conceptualization of sports experience,
are considered _____________.
What percentage of the typical NFL game broadcast is game action?
Which of the following props is usually the most important driver of fan satisfaction with their game or event experience?
Based on the first video shown in the lecture, which of the following companies recently acquired the e-sports provider Twitch?
Which of the following was not identified as a factor that is complicating competition for sports organizations?
a. Changing consumer preferences
b. Inflexibility of sports organizations
c. Dynamic markets
All of the above were identified as factors
Based on this lecture, the focus of teams attempting to increase the value of their product should be on their fans, except for ____________ franchise is where the primary focus should be on their
Which of the following is the most responsible for making sports different as a product for customers?
The level of personal experience
Which of the following is not one of the "seven big buckets" that define a customer's fan experience?
The game itself
Which of the following US sports leagues is in the best position to realize an increase in attendance in the future because of the number of young people actively engaged in the sport?
Which of the following sports was identified in class as having the largest number of displaced fans?
Super bowl viewership was down ____%?
Which of the following is the most important (more than 50%) driver of the value of sports teams?
THIS SET IS OFTEN IN FOLDERS WITH...
MAR 3711 Exam 1 (Lecture Powerpoint Ques…
MAR 3711 FSU Exam 1
MAR3711 Exam 1 (Fall 2017)
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