Logo Quiz (Media Arts)
Terms in this set (34)
how many types of logos are there
what are the 5 types of logos
A symbol that conveys a big idea in an interesting shape. They might represent an idea or value rather than provide a direct message. highly conceptual
what are advantages of using abstract marks
They might represent an idea or value rather than provide a direct message.
what are the disadvantages of using abstract marks
extremely difficult to design well. Potential to create confusion in today's oversaturated world.
A freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
A freestanding word or words that spell out the company or brand name in a stylized typeface.
what are advantages of using a word mark
Using the entire name sidesteps the problem of recognition when it comes to looking for a symbol that will be simple yet unique, like anything else.
what are the disadvantages of using a work mark
if not done well, a word mark alone may be generic and lack standout value
An immediately recognizable literal image that has been simplified and stylized.
An image that is immediately recognizable and that has been simplified and stylized and ordered in a unique way.
what are the advantages of using a pictorial mark
Pictorial mark follows the idea "a picture is worth a thousand words"
what are the disadvantages of using a pictorial mark
Pictorial mark separated from the wordmark may be difficult to recognize without heavy advertising.
A mark in which the company name is inextricably connected to a pictorial element. a mark in which the company name is inextricably connected to a pictorial element. What differentiates them from other types of logos is that the elements are never isolated.
what are the advantages of using an emblem
Company name and logo combined is memorable, and looks great on a uniform
what are the disadvantages of using an emblem
The emblem can sometimes present the biggest legibility challenge when miniaturized.
A symbol representing the company through the use of its initials or the brand's first letter. These marks are exclusively typographic.
A unique design using one or more letterforms that act as a mnemonic device for a company name.
what are the advantages of using a letter form
The use of letterforms simplifies complicated or long names. The letterforms fit better in a variety of space sizes.
what are the disadvantage of using a letter form
Most letterforms depend on repeated viewing for recognition. If not designed skillfully, a letterform may not be legible.
_____ of consumers say the visual appearance of a product is the most important factor
______ of consumers are heavily influenced by the color of a product
Favorite colors of Americans is _______
what does the color green make you feel
plants and invoke thought of nature and serenity
what does the color yellow make you feel
help create feelings of optimism and happiness
what do the colors yellow brown and orange make you think
who do cool colors like light blue, pink, and navy appeal to
budget conscious shoppers who want to remain calm and make well thought out decisions
who responds to warm colors like red, orange, and yellow
impulsive buyers who respond to perceived urgency
what color is this: optimistic and youthful, often used to grab attention of window shoppers
what is this color: energy, increases heart rate, creates urgency often seen in clearance sales
what color: creates the sensational of trust and security often seen with banks and businesses
what color: associated with the wealthy, the easiest color for the eyes to process used to relax in stores
what color: aggressive, creates a call to action: subscribe, buy, or sell
what color: romantic and feminine, used to market products to women and young girls
what color: powerful and sleek, used to market luxury products
what color: is used to soothe and clam, often seen in beauty or anti aging products
if catering to older adults, what kind of font should you use
large, easy to read, simple font
if catering to young adults what font should you use
you can get more creative, adding swirling letters or cursive
if catering to children, what kind of fonts and colors should you use
use bright colors and fun fonts, but remember their adult parents are the actual consumer