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Mass communication Ethics
Terms in this set (5)
The individual or culture determines what is right. Every individual and group decide for themselves. Ethical decisions vary depending on many factors. An act may be morally impermissible by most standards, but still be defensible by the relativist
The greatest happiness for the greatest number. Benefits the most, harms the least
Duty must be followed; people must do what is "right." What is my duty to do? Or what does my conscience say? The end never justifies the means
Looking out for number one. whats best for me? seemingly unselfish acts may still be manifestation of egoism
Only the end results matter, use whatever means necessary to reach those results what will bring about the most desirable ends either for me or for the greatest number.
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