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Graphic design vocabulary
Terms in this set (112)
filmmaking technique that creates the illusion of movement by the rapid projections of a series of sequential still images produced by drawings photomontage or 3 dimensional models
Paper that is acid-free and has a quality lifetime of about 100 years or longer.
the person responsible for managing the creative and production process for a given project.
term applied to illustrative, diagrammatic, and photographic material prepared for reproduction by a designer or artwork technician.
the part of certain lowercase letters (b,d,f,h,k,l,t) that extends above the x height.
the amount of information your connection to the internet can carry
graphic representation of different values using horizontal or vertical bars
an imaginary horizontal line upon which the base of each capital letter rests.
curved line segments that can be reshaped by changing the anchor points and/or direction lines
contraction of binary digit, which is the smallest unit of information that a computer can hold.
a graphic image stored as a specific arrangement of screen dots or pixels
that part of a printed image, which extends beyond the normal illustration
raised surface impression, which is not inked or foiled, created by die stamp being pressed into the surface of paper or card.
text matter or reading matter in any publication, distinct from the headings or display settings.
the software used to view, manage, and access Web pages by interpreting hypertext and hyperlinks
generic term for artwork that is ready for reproduction by the process camera prior to printing.
imaginary horizontal line defined by the height of the capital letters
title, explanation, or description accompanying an illustration or photograph
standard for the colors used in printing. Cyan-magenta-yellow-black
the practice of working with others to create visual artwork
the process of creating separate negatives and plates for each color of ink (cyan, magenta, yellow, and black) that used for publication.
the exchange of thoughts or messages with other people through speech, signals, writing, or visual images
comps are made to see what a prospective design project will look like.
a method of packing data in order to save disk storage space or download time
computer-aided design (CAD)
process of using the computer to assist in the design of physical objects
representation of information in graphic form using a computer
artificial languages designed to allow human beings to communicate with a programmable machine
computer input/output device used to communicate with a remote computer
those ideas or notions that guide or explain meaning, philosophical or intellectual context, emotional perception, and qualitative relationships within an artwork
the meaning or significance contained within an visual image as distinguished form its form
the situation surrounding an element, form, activity, or an event that influences and dictates its function and activity.
a skill, proficiency, expertness, or technical excellence in the utilization of material.
horizontal and vertical lines that indicate the edge of the printed piece.
the cutting of or elimination of portions of a visual form.
Cascading Style Sheet. A feature of HTML used by Web designers to create templates for specific type elements
the storing of handling of information by the computer.
a planned combination of visual elements whose organization has been structured into a unified whole.
document that specifies the operational guidelines for the application of corporate identity
graphic device in which complex statistical concepts of time, space, performance, location are presented in a condensed visual form.
typesetting that used the full range of type sizes and weights to ensure that information conveyed stands apart from continuous text setting
Dots per inch. Specifies the resolution of the output device such as a printer or printing press machine.
Typographical measurement derived form the square of each type size.
Typographical measurement half the width of an em.
flow chart/flow diagram
graphic representation illustrating the sequential flow of a process or activity
traditional term in hot metal composition for a complete set of alphabets relating to one size of typeface.
an integral part of a design, the format defines the shape of the two-dimensional surface on which a design is created and the outer edges of the picture plane.
means of producing color printing using four separates plates to print cyan, magenta, yellow, and black
images that display up to 256 colors, have small file size, and are the most widely used graphic format on the Web
a smooth transition of color withing an object.
generic term for the activity of combing typography, illustration, photography, and printing for purpose of persuasion, information, or instruction.
interactive computer device consisting of flat, electronically sensitive board and electronic pen
layout device used by graphic designers and typographers to achieve a visual order and consistency on the printed page.
photochemical process that converts a continuous tone image into a series of minute, graduating dots.
the graded arrangement of elements or forms according to importance or quality
Hypertext Markup Language. A cross-platform, text formatting system for creating Web pages
a thought or knowledge that exists in the mind as a product of mental activity
character or graphic symbol designed to represent an idea or concept
arrangement of individual pages of a book or brochure on a large sheet prior to printing to ensure that the final printed pages appear in the correct sequence when folded, bound, and trimmed.
legal obligation that requires the name of the publisher, printer, date, and place of printing to appear in any published work.
Joint photographic Experts Group. A file format for full color and black and white graphic images
term used when the spacing between certain type characters is adjusted to achieve an even and consistent letter spacing
process of covering paper or card with a strong transparent plastic film
a function within graphic software that allows the user to assemble, organize, and re-edit their artwork
design draft of book, advertisement, title page, etc., produced for a designer to establish the overall appearance and relationship between such elements as illustrations, photographs, and typography
the vertical spacing between lines of text
the thickness of a printed line
minor typesetting mistakes requiring correction before printing
letters or words formed into a distinctive and unified form
an imaginary line marking the tops of lowercase letters, not including the ascenders
width to which a piece of typesetting is set, traditionally measured in 12 pt (PICA) ems
a form of communication combining text with graphics, page layout, video, audio, animation
a condition of being in the middle without activity, emphasis, or direction toward any one activity, forms, or side
a computer program that controls a computer's operation, directing information to and from different components
the arrangement of letters to avoid the appearance of uneven gaps and to give the impression of consistent, even spacing between each letter
color system that enables designers to specify consistent color matching across printing inks, pens, and paper
a model or belief system that can reference the organization and creation of information approaches to process or various ways of working
Portable Document Format. Created by Adobe Systems in its software program Adobe Acrobat as a universal browser
technique of combining or superimposing photographic images from different sources to produce a new and surprising relationship between the individual components
traditional unit of typographic measurement based on 12 point
pictorial sign that depicts a simplified representation of a particular object or activity
stands for picture element: the smallest dot that can be displayed on a screen
standard unit of typographic measurement
traditionally, an impression from metal type for examination and correction before final output
Apple technology that allows video, digitized sound and music, 3D, and virtual reality to be viewed on your Web site.
Random Access Memory. Used to store data temorarily while the computer is turned on.
a digital image that is compressed of pixels structured in a grid and assigned a specific location and color value.
traditional term for a quantity of paper, normally 500 sheets
graphic device that uses pictures or symbols in place of words to represent a statement or idea
the degree of detail and clarity of a display; usually specified in dots per inch (dpi)
Red-Green-Blue. Colors on computer monitors are defined in terms of a combination of these three color.
generic term to describe a wide range of typeface
versatile printing process in which the image is created by forcing the printing ink through a fine screen of fabric or metal.
the study of relationships between signs and symbols and what they represent in terms of both content and meanings
charactersictic terminal stroke normally at the bottom of the main strokes of letters in Roman tyeface
coordinated directional, instructional, and information sign requirements associated with the urban environment, buildings, and major events such as exhibitions
the paring down to essential elements
letter or sign designed to represent an activity, idea, or object
a small version of a graphic image
Tagged image FIle format. A common graphic file format used for saving bitmapped images such as scans, photographs, illustrations, and logos
a nonspatial continuum in which events progress in an irreversible succession from past through the present and into the future.
adjustment of space between characters throughout a range of text
identification device in the form of a symbol or logotype used to identify and/or unify the products or services provided by a particular manufacturer or supplier
alphabet created for the purpose of reproduction
a typeset sample produced to show the visual properties of typeface.
Uniform Resource Locator. An address referring to a document on the Internet
Unique Selling Proposition
a digital image that is composed of line and curves that are defined by mathematics objects called vectors
a series of framed images put together, one after another, to simulate motion and interactivity
a way of representing ideas visually
the telling of a story through visual images
What You See Is What You Get. A desirable technical connection between what the designer/operator sees on the screen and what emerge as the final output on film or print
body of any lower-case character that has neither an ascender nor descender.
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