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Electronic Commerce

Conducting business activities (e.g. distribution, buying, selling, marketing, and servicing of products or services) electronically over computer networks such as the Internet, extranets, and corporate networks

Business-to-business (B2B) e-commerce

A subset of e-commerce where all the participants are organizations

Business-to-consumer (B2C) e-commerce

A form of e-commerce in which customers deal directly with an organization and avoid intermediaries

Consumer-to-consumer (C2C) e-commerce

A subset of e-commerce that involves consumers selling directly to other consumers (ex. Ebay)


The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government

Identity theft

Someone using your personally identifying information without your permission to commit fraud or other crimes

Electronic retailing (e-tailing)

The direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model


A single Web site that offers many products and services at one Internet location

Electronic exchange

An electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations

Market segmentation

The identification of specific markets to target them with advertising messages

Technology-enabled relationship management

Occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer

Electronic bill presentment

A method of billing whereby a vendor posts an image of your statement on the Internet and alerts you by e-mail that your bill has arrived

Intellectual property

Includes works of the mind such as books, films, music, processes, and software, which are distinct somehow and are owned and/or created by a single entity

Digital rights management (DRM)

Refers to the use of any of several technologies to enforce policies for controlling access to digital media such as movies, music and software


A practice that entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a "spoofed" Web site

Click fraud

A problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual, legitimate users

Clickstream data

The data gathered based on the Web sites you visit and the items you click

Storefront broker

A company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise

Meta tag

A special HTML tag, not visible on the displayed Web page, that contains keywords representing your site's content which search engines use to build indexes pointing to your Web site


The process of tailoring Web pages to specifically target individual consumers

Web site development tools

Tools used to develop a Web site, including HTML or visual Web page editor, software development kits, and Web page upload support

Web page construction software

Software that uses Web editors and extensions to produce both static and dynamic Web pages.

Static Web pages

Web pages that always contain the same information

Dynamic Web pages

Web pages containing variable information that are built to respond to a specific Web visitor's request

Web services

Software modules supporting specific business processes that users can interact with over a network (such as the Internet) on an as-needed basis

Digital certificate

An attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or Web site

Certificate authority (CA)

A trusted third-party organization or company that issues digital certificates

Secure Sockets Layer (SSL)

A communications protocol is used to secure sensitive data during e-commerce

Electronic cash

An amount of money that is computerized, stored, and used as cash for e-commerce transactions

Smart card

A credit card-sized device with an embedded microchip to provide electronic memory and processing capability

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