Upgrade to remove ads
CIS QUIZ 1
Terms in this set (27)
a group of interacting, goal-directed components
a system in which the goal is to process information
Computer information system
an information system in which one of the components is a computer
What are the phases in the systems development life cycle (SDLC)?
analysis, requirements, design, development, and implementation
What are the main activities in each phase of the SDLC?
Analysis- understand problem and "as-is" state
Requirements- define future "to be" state and determine requirements
Design- ideate and create technical blueprints
Development- build info system
Implementation- test, roll out, and maintain info system
What are the main components of a customer profile?
gains, pains, and jobs
What do jobs, gains, and pains refer to in a customer profile?
Gains- benefits for the customers
Pains-risks your customer could experience
Jobs- problems for the customer to address
What is a customer journey map?
A diagram that illustrates the steps your customer goes through in engaging with a company
What do actions refer to in a customer journey map?
what is the customer doing
What do motivations refer to in a customer journey map?
why is the customer motivated to engage in the actions
What do questions refer to in a customer journey map?
what uncertainties is the customer facing
What do barriers refer to in a customer journey map?
what barriers stand in the way of successfully completing the step
What is the critical incident method in customer interviews?
Ask customers to recall a specific instance in which something worked particularly well/bad
What is a persona?
a fictional person that represents a distinct user group
What are the components of a persona description?
-Demographics (age, location, occupation)
-Bio (relevant interests, values, attitudes)
-"A day in the Life" story
What are demographic, geographic, and psychographic factors in a target market definition?
Demo- Who?- age, gender, family size, income, occupation
Geo- Where?- urban, suburban, rural, climate
Psycho- What?- activities, interests, opinions, values
How do you estimate the total addressable market?
How big is the "universe" of potential customers?
How do you estimate the serviceable available market?
How many can you reach with your sales channel?
How do you estimate the share of market?
How many are most likely early adopters?
What is the difference between direct and indirect competitors?
-Direct competitors offer products/services that are essentially the same as yours
-Indirect competitors offer different products/services that could satisfy the same customer need
What are strengths, weaknesses, opportunities, and threats in a SWOT analysis?
-strengths and weaknesses are internal factors (within competitors control)
-opportunities and threats are external factors (outside competitors control)
What is the purpose of a Five Forces analysis?
to analyze your competition and identify any threats
What does bargaining power of buyers refer to in a Five Forces analysis?
Is it hard to obtain buyers for your app?
Would it be easy for buyers to switch away from using your app?
What does bargaining power of suppliers refer to in a Five Forces analysis?
Are there only few suppliers?
Would it be difficult for you to switch suppliers?
What does threat of substitute products refer to in a Five Forces analysis?
Are there many other products/services that satisfy the same need?
Is it convenient for customers to use these substitute products?
What does threat of new entrants refer to in a Five Forces analysis?
Are there many potential new entrants?
Is it easy for them to develop and market an app like yours?
What does rivalry among existing competitors refer to in a Five Forces analysis?
Are there many other apps that are essentially the same as yours?
Are these apps actively competing for new customers? (e.g. advertising heavily, lowering prices)
THIS SET IS OFTEN IN FOLDERS WITH...
MICRO EXAM #1 (Antoinetti)
MICRO EXAM #2 ANTOINETTI
MICRO FINAL ANTOINETTI
YOU MIGHT ALSO LIKE...
ENT Ch 5
MGMT 3313 Test 2 (Ch 6)
Principles of Marketing: Chapter 2
Taewon Suh Module Two Exam
OTHER SETS BY THIS CREATOR
BLW Test 2
BLW Test 1