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Week 7: Quiz 4: Marketing Analytics
Terms in this set (17)
What are the 3 learning objectives?
1. Understand marketing data sources
2. Understand targeting ads
3. Identify job options
What are the 3 Main questions for marketing?
1. Who might want my product and services
2. Should I reach them?
3. Once i reach them what should i say?
What are the 3 types of data?
1. 1st Party Data --> Data you collect--> Low reach, High Quality
2. 2nd Party Data --> Data that two company partners share --> Medium Reach, Medium, quality
3. 3rd Party Data-->
Describe 1st Party data
Data YOU collect--> Low reach, High Quality
Describe 2nd Party data
Data that two company partners share --> Medium Reach, Medium, quality
Describe 3rd party data
Data providers/ Providers that sell data/Mailing list--> High reach, Low quality
What is the marketing analytics about?
Analyzing the execution of marketing strategy
What is a cookie?
-Small packet of data that a website sends to your computer
-Information about you and your behavior
-Stores the state of your browser
-Cannot uniquely identify you
What is cache?
-Stores images/information from a website locally for quicker access
What is single channel marketing
-Age, Gender, Location, Interests
What are the 2 types of targeting ads? Describe them
1. Site targeting --> Actions you do on site
2. Search Targeting --> Google search, See ads on different sites
What is the purpose of marketing data which needs to be....____
1. For performance, and hidden stories
What are the 3 data analytics jobs?
1. Data Scientist (PhD)
2. Data Analytics (marketing)
3. Consultant (Sales)
What are the 4 types of data analytics forms?
What are the 4 technical skills needed? (Some or all?)
1. Basic Programming
2. Data Analytics Software
3. Big Data
4. Digital Native
SOME of them
what are the 4 people skills needed? (Some or all?)
2. Story Telling
3. Action Oriented
ALL of them
Which 4 people skills are most imporant
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