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first amendment

the most important event in the development of PR was the....

political speech

as expression associated with the normal conduct of a democracy

commercial speech

expression intended to generate marketplace transactions


between commercial and political speech, which is more restricted?


CA Supreme Court ruled that Nike's PR campaign ____ have 1st Amendment protection


T/F Nike was charged with making false and misleading statements in a PR campaign that answered critics of its overseas labor practices

Freedom of Information Act

federal law guaranteeing access to government info

federal agencies

______ _________ create and enforce regulations designed to protect the public's best interest

Federal Trade Commission

Organization established to ensure that the nation's markets function competitively, are vigorous, and are free of undue restrictions

consent order

if the FTC believes a violation of the law has occurred, it may obtain voluntary compliance through this

administrative law judge

hears testimony and reviews evidence

False (an administrative law judge can)

T/F A commission can issue a cease and desist order, injections, consumer redress, and civil penalties

Securities and Exchange Commission

provides protection for investors and ensures that the securities markets are fair and honest


publicly held companies have an obligation to disclose frankly, completely, and immediately any info considered important to an investor's decision to buy, sell, or hold stock

Regulation FD

this tightened disclosure loopholes

Sarbanes- Oxley Act

CEOs and CFOs are held personally accountable for the truthfulness or corporate financial statements

Form 10k

in this document, a company is required to disclose specific info about its financial health and direction

Rule 10b-5

this SEC rule prohibits fraudulent misleading corporate communications in matters that could affect investment decisions

annual report

written and designed to to make the investor feel good about his/her decision to own stock in the company


annual reports must be in hands of shareholders no less than ____ days before corporate annual meeting

insider trading

if he/she buys/sells securities on the basis of insider info not available to other investors

federal communications commission

primarily responsible for ensuring the orderly use of the nation's airwaves in the public interest

equal opportunity provision

whenever a legally qualified candidate for public office appears in a radio/TV broadcast, all other candidates for that office must be afforded equal opportunities for access

personal attack rule

stations are required to provide free air time to persons who have been the subject of a broadcast character attack


created to protect, promote, and enhance the health of the American people


Publishing false & hurtful things

Privacy & Freedom of Information laws

What must you keep private, what must you

consumers, fair trade

Strong government interest in protecting ______ and _______

Central Hudson case

Electric utility challenged order of NY
Public Service Commission telling it to stop
promoting electricity use


this organization can fine, get injunctions, order corrective ad

Federal Trade

__________ _______ Commission can punish deceptive/misleading ads


Recently, the _____ began regulating disclosure of conflict of interest or payola by internet reviewers & bloggers

Lanham Act

This Act said that federal law (mostly for trademark) also protects against unfair competition and false advertising

National Advertising Division

Can review truth/accuracy of claims, make non-binding recommendations and appeal to National Advertising Review
Board if advertiser unsatisfied

Children's Advertising Review Unit

Protecting children from ads targeting them and handles complaints from public

self regulation

codes of ethics (like the ones by PRSA) are forms of _____ _________

Vanessa Carlton

Punch Shaw loves _________ __________

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