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Prime Readiness in Base Services (Prime RIBS)
Organizes forces capable of deploying on a 22-28 hour notice.
some of the basic support they provide includes food service, lodging, laundry, mortuary, (FLLM) fitness and recreation, learning resource center, and AAFES field exchange (RALF).
Each Prime RIBS team
is capable of providing initial food service, billeting, recreation programs, and mortuary operations support for a population of up to 1,200 people.
Four Core Prime RIBS Missions.
Prime RIBS: other missions
AAFES Field Exchange.
Library/Learning Resource Center.
Learning Resource Center (LRC)
mission is to centralize access and use of worldwide education, knowledge, and information for deployed personnel.
Professional Military Education (PME),
other distance learning.
hardcopy books and DVDs.
-LRC will require separate racks and shelves.
-ensure a safe is available to store controlled testing materials.
Programmatic Marketing Analysis and Implementation Plan Goals
-primary goals of the marketing program are to recognize the needs and expectations of customers and potential customers
-tailor marketing programs to meet those needs, -communicate the right message to the right market.
Knowing Your Customer
-One of the best ways to maximize your programming efforts is to know the customer.
-should be known what the customer likes and dislikes.
Marketing Tools and Calendars
Personal contact is the most effective method of promotion
allow deployed personnel to make frequent and real-time contact with families and friends.
send personal e-mails and to transmit time-sensitive family business documents
Initial NAF Resale
-NAF resale operations are normally established on or about day 15 of the deployment
-focus on providing health and hygiene items for deployed personnel.
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